Scholarships.com Email Campaigns

Scholarships.com offers customized email marketing to better target and channel our audience to you. Our registered users complete a personal profile questionnaire with very rich demographic and geographic information that makes it easy to target your email to the perfect audience. Let our team handle the set-up, audience selection and deployment while you track your campaign’s progress with our live online reporting.

Download Email Campaign Requirements Guide

Email Campaign Requirements

Campaign Details

To get started, provide the general premise of the campaign, including: who, what, when, and audience size.

Target Audience

Provide the key details of your intended target audience. For a full list of available demographic filters and criteria, please click here.

Target Audience Size

Specify the exact quantity of records/names required for your campaign.

Creative Assets

The marketing copy is the most critical component of a campaign, including these required components:

Subject Line: a short and compelling preview for your audience, matching to the content inside your email.
HTML creative: ending in .htm or .html, only. Creative images must be in either .jpg or .png format.
Links: Must resolve to the intended URL or email address. This includes not only the links to the landing page in your "call to action" but also any links to profile update form(s) and/or unsubscribe options.

Opt-Out Language and Unsubscribe Link

In order to comply with anti-spam laws, all emails "double opt-out" and must include opt-out language as well as an active link that recipients can use to unsubscribe from future campaigns. Scholarships.com can host an opt-out language/unsubscribe link for an additional cost.

Unsubscribe/Opt-Out/Suppression File

A .txt or .csv file of users who have previously unsubscribed and who will be suppressed from the campaign.

"Seed" File

A list of email recipients who receive a test version of the campaign, sent prior to the final deployment; seeds can also be included on the final deployment. Please submit in .txt or .csv format.

Image Hosting

Scholarships.com will host the images at no additional charge.

Campaign Live Performance Tracking

Scholarships.com offers comprehensive live online reporting, bringing transparency and success to your email campaigns. All clients are provided a unique username and password to gain unlimited access to our client Email Campaign Tracking portal. To view a Sample Email Campaign Tracking Report, click here.

Email Content Suggestions for a Successful Campaign

Do

Provide a short, succinct subject line that's easy to process and inbox-friendly.
Provide a topic that states urgency, curiosity and intrigue to increase opens.
Personalize your emails with the recipient's first or full name.
Use emojis or other symbols to increase open rates. Experian reported 56% of brands using emoji in their email subject lines had a higher unique open rate.
Organize your email content in a purposeful order for better engagement.
Keep total image size for all files in the email under 300K.

Do Not

Use all caps or excessive exclamation points.
Use a question and exclamation in the same link.
Use a single large image with embedded text for your email; at least 65% to 70% of the creative should be actual text.
Use audio or Javascript.
Provide an image width larger than 600px. Images should be 600px wide at maximum to ensure the entire email is visible, whether being viewed on a computer or (more likely) a mobile device.

Campaign Timing

Campaigns can be turned around same-day if all campaign assets are provided upfront, or can be scheduled for a future date per client request.