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You Are What You Tweet

How to Make 140 Characters Count

June 8, 2011

You Are What You Tweet

by Casandra Pagn

Twitter can be a great resource for checking the most up-to-the-date information in a conveniently streamed, easy-to-read manner. It can be your all-access pass to breaking news, celebrity gossip or a great tool for social networking.

Because of the character restrictions on tweets (140, to be exact), Twitter is meant to broadcast short, important information in a concise manner. There isn’t time to get bogged down with useless information because there simply isn’t space in the Twittersphere.

But how can Twitter help you market yourself, network and possibly land you a job? Here are some tips:

Be careful what you tweet. Even though you’ve only got 140 characters, it’s plenty of space for words or ideas that can cast a negative image of yourself. Don’t tell your tweeps (Twitter followers, for those not versed in social networking lingo) that you’re partying hard tonight or that you hate your economics professor. Instead, try retweeting a cool news story or writing about an awesome event happening on your campus.

Follow smart people. While no one is going to criticize you for following Perez, make sure you’re also following credible news sources, local leaders and people related to organizations on campus or affiliates from your school. This way, once you find out what the Kardashians are up to on Friday night, you can get back to reality quickly.

Use Twitter to spread the word. Twitter can be a great tool to get the word out because if you’re following the right people and they’re following you, you can broadcast your message to the masses. Try tweeting about a campus charity event or something that you’re involved in and passionate about. Use Twitter to promote your student organization or club’s events. Tell your tweeps where and when to be, and why they should help support!

Chicagoland native Casandra Pagni spent the past four years in the wonderful city of Ann Arbor at the University of Michigan. From watching football games in the Big House to bruising her knees playing intramural broomball on ice, she had the time of her life while at Michigan and embraced her inner and outer sports fanatic by covering the softball and hockey teams for the campus newspaper, The Michigan Daily. Casandra was also a member of Alpha Delta Pi sorority and a teacher ambassador and this past April, Casandra graduated with a Bachelor of Arts in English and earned a secondary teaching certification. She is currently in Chicago looking for a teaching position.


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