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Social Media and the Job Market

Online Identity Matters to Potential Employers

May 9, 2011

Social Media and the Job Market

by Alexis Mattera

It’s that time of year again when the inboxes of hiring managers are overflowing with applications from recent college graduates looking to score that coveted first job. But today, in addition to reviewing resumes, cover letters and references, employers are taking candidates’ online identities into account when deciding who will receive an offer letter.

The National Association of Colleges and Employers’ most recent report on job studies, of the 46 percent of companies surveyed by CareerBuilder that are looking to hire recently graduated workers, 16 percent of them are seeking candidates who are adept at using social media. But there's a catch: While a candidate that's active on Facebook and Twitter is good, the one with proficiency in Google Analytics and knowledge about new industry developments is more likely to get an interview.

To make the best virtual impression, less is more says Steve Schwartz, executive vice president of consumer services at risk management company Intersections – not only will untagging unsavory photos and eliminating excessive personal information help boost your online image but it could also prevent identity theft – and Monica Wilson, acting co-director of career services at Dartmouth College suggests being more cognizant of what you post and when you post it. (This advice also translates to students applying to college.)

Recent or soon-to-be college grads, does your online presence require a little spring cleaning before you enter the job market?

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