Eye-Catching Titles Boost Course Enrollment
September 10, 2009
by Agnes Jasinski
Suffolk University offers "Sacred Hoops, Sneaker Pimps, and Hoop Dreams: Race, Gender, and Consumerism in 20th Century American Basketball" through its Seminar for Freshmen program. The University of California-Berkeley uses "StarCraft Theory and Strategy" for its course on war tactics. Santa Clara University has gotten students talking about waste and decomposition through its environmental science department's "Joy of Garbage."
Attracting students to courses by having some fun with their titles is not a new phenomenon, but a recent article by The Boston Globe says that it has become more common in a climate where professors are looking to boost enrollment in their classes, perhaps to make themselves less vulnerable during budget cut season. Boston College recently renamed a straightforward course on German literature to "Knights, Castles, and Dragons." The effect? Tripled enrollment.
Professors quoted in the article describe how important marketing has become in getting more students to fill seats in their classrooms. Students have a wealth of options at their fingertips when applying for courses, and after they're done filling their rosters with classes required by their majors, there may be little room for the more fun-sounding titles. So, anything that will give a student pause when putting together their course load is probably a good strategy. The professors also said that a heavy reliance on social networking sites like Facebook and Twitter has given the college-bound a shorter attention span, and that even those already in college are bored more easily with the traditional course offerings. Students want to be entertained, even those in fields like computer science, philosophy, or traditionally more "stuffy" majors.
A word of advice, though: Be sure to consider the finished product of your transcript when signing up for courses with kooky titles. That "Science of Superheroes" class at the University of California-Irvine may be fun, but a balance of electives with interesting names and traditional courses applicable to your major will make you a better sell if you plan to pursue an advanced degree or land a job interview where the employer wants to see your coursework. As with an eye-catching course title, image is everything.