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Changes Coming for the Common App

September 23, 2011

Changes Coming for the Common App

by Alexis Mattera

Change can be a good thing (hybrid vehicles versus gas guzzlers) or a bad thing (most Facebook tweaks in recent memory) but it sounds like what’s up the Common Application’s sleeve is decidedly the former for all involved.

The Common Application served 575,000 unique applicants during the past admissions cycle and processed 2.4 million applications and these numbers – substantially higher than the previous admissions cycle with 18-percent and 24-percent upticks, respectively – have prompted the Arlington, Va.-based nonprofit to upgrade its existing offerings to better serve users. There will be a new interface with “cool” and “intuitive” portals for students, admissions officers and counselors, a more “scalable” system and an increase in staffers from eight to approximately 50. This growth is necessary given usage projections: Executive director Rob Killion anticipates that 750,000 students will use the Common Application to file about three million applications during the current admissions cycle. “All indications are that this rapid growth ... is not only continuing, but accelerating,” he said. The changes should be implemented by August of 2013.

College students, did you use the Common App? What did you think of the system at the time? High schoolers, do the impending changes make you more or less likely to take advantage of the Common App when you apply to college?


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