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Flagship Universities Look to Boost Out-of-State Enrollments

October 16, 2009

by Agnes Jasinski

I went to a flagship university. Almost everyone I knew came from a city or town I had heard of, because most were there for the same reasons I was - that home state tuition. Those few I met who came from neighboring states or even from as far away as one of the coasts were few and far between. Tuition was significantly higher for those students, making it difficult for many to justify private school costs at a public institution. Still, the school drew some semblance of an out-of-state population because of its research centers and reputation in certain fields of study.

An Inside Higher Education article today explores a tactic being used by flagship universities across the country to boost budgets and work toward replenishing nest eggs that had dwindled during a difficult economy. More and more state schools plan on working harder to increase out-of-state enrollment.

The University of Massachusetts at Amherst is hoping for a 15 percent boost in undergraduates outside of Massachusetts over the next decade. Rutgers University, where about 10 percent of the student population comes from outside New Jersey, wants to see its out-of-state numbers around 25 percent instead. In New York, the state's comptroller actually issued a report on the millions of dollars in lost revenue because of the State University of New York's low out-of-state enrollment numbers. The article points out that at state schools like the University of Vermont where out-of-state students outnumber in-state students, the demand for an in-state education is much lower.

So how will these schools lure more students from out-of-state, and get them to pay higher tuition costs? The first step is opening up more slots to out-of-state students. The president at the University of Colorado hopes the state lifts the cap on non-resident enrollment. And states like the University of California at Berkeley, a prestigious school that even Californian students must prove their academic worth to attend, will surely have less trouble finding out-of-state recruits based on reputation alone than lesser-known state institutions. Some state schools are looking into new merit-based scholarship programs targeting out-of-state students, but wouldn't that defeat the purpose of bringing more money into the school? The article suggests building relationships with out-of-state high schools, working alumni networks and even reaching out to top, non-resident students, to boost their out-of-state numbers.

Going to school in-state is still a good option to consider if you're worried about the cost of college. You can still be far enough away from your parents while enjoying home state tuition. Many state schools also reward students in other ways, including scholarships and grants for local freshmen, especially if you're pursuing a high-need field of study and plan on remaining in that state post-graduation. Conduct a college search on our site based on your own criteria to find the place that best fits your needs and has the qualities you find most important.


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