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All Media Are Not Created Equal

Tablet, Smartphone Interest Soars While E-books Fail to Gain Traction

May 13, 2011

All Media Are Not Created Equal

by Alexis Mattera

With the popularity of wireless computing devices among college students, it would seem that e-textbooks would be just as attractive for this tech-savvy generation. Not so, according to a new survey: The printed textbook is still the big man on campus.

Student Monitor’s survey of 1,200 full-time students at four-year institutions revealed that although 54 percent of respondents owned smartphones, 87 percent owned laptops and nearly 50 percent reported interest in purchasing a wireless reading device, only 5 percent of respondents purchased access to an e-textbook this spring – and usually only because professors required them to. The proportion of students who rented at least one printed textbook, however, doubled to 24 percent from last spring. With campus bookstores and independent sites like Chegg.com making book rental easier and more available, the trend is only expected to grow: Thirty-six percent of underclassmen said they are either likely or very likely to rent at least one textbook next semester.

The main reason students are renting textbooks instead of buying the electronic versions? The savings, which were reported as about $127. With that kind of money back in the bank, students could splurge on their other "likes" the survey revealed...or maybe get a head start paying off some of those student loans. Which side are you on in the textbook debate – Team E-book or Team Rental – and why?


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