Blog

Browse All Blog Topics

To Pin or Not to Pin?

Colleges Weigh the Pros and Cons of Pinterest

Apr 25, 2012

by Alexis Mattera

To Pin or Not to Pin?

Does your college have a Facebook page? Has your university retweeted one of your Twitter posts? At this stage in the social media game, both scenarios are pretty common so it’s not too surprising that many institutions are also turning to Pinterest to interact with and engage their students as much as possible. Is it the best move for every school? An answer has yet to be pinned down.

Pinterest’s growth over the last year is hard to ignore(Modea reports the number of users jumped from less than 500,000 last May to 11.7 million in January) and while some schools (Drake, the University of Minnesota, UPenn, Oberlin) have already started building their Pinterest presences, others aren’t as gung-ho about the concept. Drake’s digital media specialist Aaron Jaco was an early Pinterest proponent, tasking his student interns with creating multiple boards (17, according to this Inside Higher Ed article) that were whimsical, human and fostered engagement. Jaco’s goal for Drake on Pinterest seems pretty simple – “The more we can engage in a friendly, non-sales way, the better,” he said – but other schools are still on the virtual fence. Bill Keller, a new media specialist at Muhlenberg College, would rather wait until an effective marketing strategy is more clearly defined. “When we do jump in [to Pinterest], I want to make sure it’s a strong footprint with solid intent behind it,” he said.

What do you think of colleges using Pinterest to connect with students? Is their presence on the site necessary or do you think their messages would be better received via other social media platforms?

Going to college doesn't have to break the bank or saddle you with tens of thousands of dollars in student loan debt. Check out the Scholarships.com free college scholarship search where you’ll discover you qualify for hundreds of thousands of dollars in scholarships in just a few minutes, then apply and win! It’s that easy!

Discuss

Share your thoughts and perhaps thousands of students will benefit from your unique insight on the subject!



If you can read this, don't touch the following fields


 

Most Shared Articles

Prospective Rhode Island college students may score two years of free college with Governor Gina M. Raimondo's $30 million plan, Rhode Island's Promise. Beginning with the class of 2017, the plan would foot full tuition bills and mandatory fees, according to Inside Higher Ed.

In an effort to "knock down the financial barriers to obtaining a college degree," Gov. Raimondo's proposed [...]

0 months ago 0 comments Read More

College is supposed to be the best four years of your life. Or as one sociology professor claims: "a big four-year orgy." Was college always this fun? History may indicate otherwise, and Lisa Wade highlights a "demographic shift" 300 years ago that changed the college campus landscape and made colleges bastions of sex, booze, and entitlement.

U.S. colleges during the colonial era [...]

0 months ago 2 comments Read More

While you can always increase your chances at landing a scholarship - increasing your community service and extracurricular involvement, having good grades and writing strong essays - winning one isn't always guaranteed...or can it be? According to TIME Money, one way to secure a scholarship is to apply to, and attend a college that guarantees its incoming class free college money. Here [...]

0 months ago 5 comments Read More

A burglar who targeted college apartments in Cobb County is now in jail after Kayla Mesar, a freshman university wrestler threatened and scared him off campus property.

The identified suspect, Amir Williams had allegedly broken into several other college apartments near Life University before entering Mesar's unit through a back unit where her mother had stood. Mesar, who was around [...]

0 months ago 2 comments Read More

In hopes of boosting the local economy, Tennessee state education officials spent roughly $1 million this past year in advertising enticing college dropouts to finish what they started.

The state's partnership with Tennessee Reconnect is just one of several comeback programs established to combat the "nearly 37 million working adolescents nationwide [that] have some college credits [...]

1 months ago 1 comments Read More

College can be expensive, and while some may rely on scholarships, grants, loans or their parents to foot the bill, one Jacksonville woman got creative and sold her urine and positive pregnancy tests on Craigslist for a little extra cash.

Why would anyone ever purchase positive pregnancy tests or urine? The three-months pregnant woman, who chose to remain anonymous, didn't really [...]

1 months ago 4 comments Read More

Teenagers aren't using drugs, alcohol, and tobacco as much as they used to, according to a new national study. Substance use rates have declined significantly and are at their lowest since the 1990s. Despite this trend, researchers caution that there is still high use of marijuana for a certain age group.

The Monitoring the Future study, conducted by U-M's Institute for Social [...]

1 months ago 7 comments Read More

Rather than basically give you 23 birds for the first 7 of the 12 days of Christmas, we've compiled a holiday list of scholarships yule adore...with a head start too! Check out these scholarships that'll last a few days after you enjoy the holidays:

NATA Business Scholarship

[...]

1 months ago 3 comments Read More

The mantle of "College President" is one that includes a lot of responsibility and scrutiny, but for some in the higher ranks, the lucrative pay makes it worth it. According to data released by The Chronicle of Higher Education, some private-college presidents have made over $5.4 million in a single year.

The average annual salary for full-time college/university presidents in 2014 [...]

1 months ago 2 comments Read More