As far as we know, there isn’t one. Let’s begin by addressing your first question: if there is no catch, who's paying for this, and what's their work incentive? The answer is FlatWorld, and, if things go right for the new company, guidebooks, work materials and requests for in-print versions will be sufficient to cover labor costs and to generate profits.
Since 2007, FlatWorld has been crafting their innovative idea, and it plans to make services available to the public by 2009. The diversity of their textbook selections and the facility of their use will largely determine the success of their new venture, but students aware of FlatWorld will probably, at the very least, check out their site. According to The Chronicle of Higher Education, the average college student spends over $900 on textbooks—annually. Being able to pocket a good chunk of that money will significantly alleviate financial burdens caused by increasing college rates.
Electronic book versions are not exactly new, and companies less geared towards college students dealing with unregulated textbook costs have already offered similar services. Electronic books in general are growing in popularity, especially the fee-based ones. If you’ve done some Amazon shopping or people watched on the train in recent months, you’re probably familiar with the new Amazon electronic reading device. It’s catching on quickly, but, truth be told, there’s just something about physically holding a piece paper. As much as I love branches, I couldn’t help but print out class articles en masse during finals week, ones I could have easily browsed online. (In my defense, I did fit four pages on one sheet.) The ability to quickly scribble a note, double star a sentence or circle a key word just makes the learning process more interactive and complete.
Still, I’m willing to bet that dishing out $120 for a textbook that can’t be resold due to future edition changes can make a little inconvenience worthwhile. Most money management tactics can. And FlatWorld is doing its best to make up in ease what they lose in “that special something”. By making their texts editable to both students and the professors who assign them, they have made their options a bit more user friendly and appealing. Readers can even interact with each other during the reading process—I smell an attractive cliff note opportunity. Dragging your desktop to the quad may be a bit of a pain, but being able to afford vacation time may give you an incentive.