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Apple’s Impact on Higher Ed

Will It Flourish or Falter Without Steve Jobs?

August 26, 2011

Apple’s Impact on Higher Ed

by Alexis Mattera

You may be pro-PC or a Linux lover but you have to give Steve Jobs some credit for not only the projects he’s helped spearhead during his time at Apple but also the personal emphasis he’s put on higher education initiatives. Now that Jobs has resigned as Apple’s CEO, many are wondering if and how the company will keep its collegiate focus.

Apple has been involved in higher education since the company’s early days with what’s now called the University Executive Forum, an advisory panel of top college officials who get early looks at products and a chance to influence design. For example, prior to the iPod’s debut, several schools experimented with the devices and their feedback prompted Apple to create iTunesU, a free service designed to store and stream audio and video files for university courses. The company also offers many incentives to college students, like sizeable discounts on computers and bonus iTunes gift cards...but will it all continue?

Despite new CEO Tim Cook’s responsiveness to and interest in higher ed, some college officials are concerned about what a Jobs-less Apple may mean. (Perhaps they're remembering when Apple forced Jobs out in 1985 and the company paid less attention to colleges.) Do you share in these concerns or do you think the culture Jobs has fostered will withstand the test of time?


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Clipping Coupons for College?

Groupon and NLU Offer Discount to Boost Student Interest

September 6, 2011

Clipping Coupons for College?

by Alexis Mattera

Whether you’re in the market for discounted feather extensions or oil changes, odds are pretty high there’s a Groupon for what you seek...but what about reduced-rate college tuition?

The Chicago Tribune reported National-Louis University is offering a Groupon today for 57-percent off a three-credit graduate-level introduction to teaching course at its Chicago campus. (Regular tuition for the course is $2,232 but Groupon will offer it for $950.) According to Groupon’s communications director Julie Mossler, this is the first time an academic university has used the website as an effort to boost student interest. "There are all kinds of factors in the K-12 world that are really discouraging teachers and people seeking teaching degrees," said Jocelyn Zivin, NLU’s vice president of marketing and communications. "We'd like (potential students) to understand what the realities are, whether you are committed to this profession...and see if you have what it takes."

Every little bit of tuition assistance does help these days but what do you think of NLU and Groupon’s deal? Is it something that you think other schools should consider offering as well?


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College Presidents Personally Welcome Students to Campus

by Alexis Mattera

The past few weeks have been busy ones on college campuses. Students have been moving in, starting classes and getting to know the lay of the land at their new homes away from home and at some schools, the welcome wagons have been driven by none other than the institutions’ presidents.

Gone are the days of college presidents making official speeches and heading straight back to their offices: Sure, they still spend plenty of time behind their desks (some even Facebooking and tweeting!) but today, presidents are opting to get more involved. Just how immersed are they in campus life? Well, the nice man recently spotted bagging textbooks at the University of Maryland was President Wallace D. Loh and the gent playing a few games of knock-out on Catholic University’s new outdoor basketball court was President John Garvey. Presidents at the University of Kentucky, UPenn and GWU were also seen around their respective campuses doing everything from lugging boxes up residence hall stairs to spending time with student volunteers.

College students, has your president become equally accessible? High schoolers, would you be more inclined to attend a college where the president and other administrators resembled friends rather than figureheads?


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What National University is the Best Value?

U.S. News Reveals Sneak Peek at Latest List

September 8, 2011

What National University is the Best Value?

by Alexis Mattera

With college costs at an all-time high, the likelihood of college applicants and their parents selecting the school offering the most financial assistance is pretty high. But what national schools provide the highest quality education for the lowest price? Just ask the experts at U.S. News.

Though the official ordered list will not be revealed until next week, U.S. News published a sneak peek of its top 10 best value schools in the National Universities category today. (Keep in mind the schools are only listed in alphabetical order at this point.)

Is your dream school represented? Excellent! What school do you think will be named the best value and why?


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Bradley Adds Interactive App to Customize Campus Tour Experience

by Alexis Mattera

It can be difficult for prospective college students and their parents to visit the campuses they’re interested in when classes are in session so instead, tours are often scheduled on weekends or between semesters. Though this may be more convenient, it’s harder for the tour takers to get a true feel for the school they may one day call their alma mater...unless their tour is taking place at Bradley University.

Though colleges have long employed virtual tours, Bradley could be the first to provide a complementary iPad application during in-person campus tours. Jim Ferolo, an associate professor and chair of Bradley’s interactive media department who helped come up with the idea, said the app is meant to give students a fuller sense of what campus life is like if they visit during off-peak hours. In addition to supplementary videos, the app suggests particular spots on campus to see depending on the data (intended majors, extracurricular interests, etc.) users input at the beginning of the tour, all of which are routed to the tour guides’ iPads to best customize each tour. Ferolo said the app is not meant to replace the traditional campus tours at Bradley but his department will track how prospective students use the application so it can be improved – possibly with on-the-fly likes and ratings – down the line.

Sounds pretty cool to us but what do you think? Would you be interested in using an app like Bradley's on a campus tour or would you rather get a feel for a school sans technology?


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Financial Aid Change Has Many UB Students Struggling

by Alexis Mattera

The fall semester is in full swing at universities around the country and college students are trying to stretch their funds for tuition, books, housing and other college costs as far as they can go. It’s never easy but students at the University at Buffalo are having a more difficult time than usual.

In the past, UB sent out financial aid to coincide with the start of the academic year but pushed disbursement for roughly 18,000 students back three weeks this year – a 21-day difference that left many UB students unable to buy books, pay rent or pay for classes. Though UB’s Vice Provost A. Scott Weber said the change was made to “protect students” by making sure they would receive the exact amount of money they are eligible for, the student newspaper previously quoted interim financial aid director Jennifer Pollard as stating the policy change was a response to fraudulent activities by students.

UB officials did admit they should have done a better job getting the word out about the financial aid change but students and educators alike are still not happy: One professor called the situation “chaos in the classroom” and a “stupid disaster” and a graduate student said the ordeal “draws to question some bigger problems with the administration.” (We’re sure these are among the tamer reactions.) Any UB students out there? Has the funding disbursement delay negatively impacted your semester? College students in general, how would you react if this financial aid fiasco happened at your school?


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If Schools Text It, Students Will Come

by Alexis Mattera

You hear the familiar alert from within your pocket and reach for your cell phone. Is the text message you just received from your best friend, parent or...intended college?

For the past two years, St. Mary’s University found the students who signed up to receive text message alerts and individual replies from the Texas school were more likely to apply and attend than students who opted out. According to the initiative’s creator, Mongoose Research, 1,923 students signed up out of the 40,000 who showed interest in the university and 30.8 percent of those who did ended up applying, compared with 10.9 percent of all prospective students. Though many of the students who elected to accept the texts were already interested in St. Mary’s and excellent fits for the institution, Mongoose’s president David Marshall said one of the main reasons for the program’s success is that students don’t feel bothered or harassed.

Texting prospective students isn’t an admissions staple just yet but it’s poised to be in the near future: Jim Miller, president of the National Association for College Admission Counseling, said, “What I’m hearing from the younger folks is that email is so yesterday and texting is where it’s at.” Would you opt to receive texts from the colleges you’re interested in or prefer they contact you via email, Facebook or snail mail?


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Application Essays Take Center Stage at Middlebury

by Alexis Mattera

It’s that time of year again so we have to ask: College students, do you remember what your application essay was about? For a document that takes hours – and, likely, gallons of blood, sweat and tears – to create, very few students give it a second thought after sending their application packets to their colleges of choice. This isn’t the case if that college is Middlebury, however, where students revisit those essays not long after they arrive on campus...and in front of an audience, reports The Choice.

Created in the early ‘90s by residential dean and Middlebury alumn Matt Longman, “Voices of the Class” is a program featuring upperclassmen acting out freshmen admissions essays during new student orientation. Typically 10 to 20 essays are incorporated into the performance, as well as short student-life vignettes written and directed by upperclassmen. Given the subject matter – which Longman said ranges from “how to do your laundry to how to be on guard from date rape” – authors remain anonymous and students can opt out of having their essays performed. The live-action essays have become so popular that Middlebury has started soliciting responses to additional prompts, such as “Tell us something about yourself that people would never guess just by looking at you.”

Would you participate in this kind of program if it were offered at your college? To the past and present Middlebury students in the audience, did “Voices of the Class” feature your application essay?


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Como Se Dice College?

The Best Languages to Learn in School

September 21, 2011

Como Se Dice College?

by Alexis Mattera

Regardless of how demanding your college class schedule and major requirements are, a foreign language course could be among the most useful credits you accumulate.

According to Dr. Ali Binazir’s recent Huffington Post article, he recommends taking a foreign language to all incoming college students because “universities generally do a fantastic job of teaching them, they're a super-useful lifelong skill, and they're generally an easy 'A'.” But are all languages created academically equal? It depends on your future goals, he says: If you don’t want be treated like an "ugly American" while studying abroad in France, learn French but if you want to get a leg up in business negotiations, opt for Chinese. Here are the rest of the doctor’s orders, broken down by ease of learning, employability enhancement and "cool factor":

Chinese: Ease of learning - 1; Employability enhancement - 10; Cool factor - 10

Japanese: Ease of learning - 2; Employability enhancement - 7; Cool factor - 10

French: Ease of learning - 6; Employability enhancement - 1; Cool factor - 10

Italian: Ease of learning - 10; Employability enhancement - 1; Cool factor - 9

German: Ease of learning - 5; Employability enhancement - 2; Cool factor - 9

Spanish: Ease of learning - 10; Employability enhancement - 8; Cool factor - 6

Russian: Ease of learning - 4; Employability enhancement - 8; Cool factor - 9

Portuguese: Ease of learning - 9; Employability enhancement - 8; Cool factor - 9

Binazir has taken lessons in six of the eight languages listed and his explanations of why each language made the list are entertaining and informative. Are you taking or considering taking a language in college? If so, which one and why?


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Changes Coming for the Common App

by Alexis Mattera

Change can be a good thing (hybrid vehicles versus gas guzzlers) or a bad thing (most Facebook tweaks in recent memory) but it sounds like what’s up the Common Application’s sleeve is decidedly the former for all involved.

The Common Application served 575,000 unique applicants during the past admissions cycle and processed 2.4 million applications and these numbers – substantially higher than the previous admissions cycle with 18-percent and 24-percent upticks, respectively – have prompted the Arlington, Va.-based nonprofit to upgrade its existing offerings to better serve users. There will be a new interface with “cool” and “intuitive” portals for students, admissions officers and counselors, a more “scalable” system and an increase in staffers from eight to approximately 50. This growth is necessary given usage projections: Executive director Rob Killion anticipates that 750,000 students will use the Common Application to file about three million applications during the current admissions cycle. “All indications are that this rapid growth ... is not only continuing, but accelerating,” he said. The changes should be implemented by August of 2013.

College students, did you use the Common App? What did you think of the system at the time? High schoolers, do the impending changes make you more or less likely to take advantage of the Common App when you apply to college?


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