During your college search, what drew you to certain schools and what made you cross others off your list? The financial aid package could have been just right or the tuition could have been too high to manage without taking out multiple student loans. Maybe there was a big focus on your major or maybe the dorms were haunted. Those are all valid reasons but some experts think it may have been because the school marketed itself too much, too little or in a way you just couldn’t relate to.
When compared to the methods employed in the corporate world, marketing and branding in higher ed has been lacking. The tides are beginning to turn, however, as people like David R. Perry come to campus. Perry, a former marketing officer with Microsoft, Quaker Oats and the Seattle [...]