With the popularity of wireless computing devices among college students, it would seem that e-textbooks would be just as attractive for this tech-savvy generation. Not so, according to a new survey: The printed textbook is still the big man on campus.
Student Monitor’s survey of 1,200 full-time students at four-year institutions revealed that although 54 percent of respondents owned smartphones, 87 percent owned laptops and nearly 50 percent reported interest in purchasing a wireless reading device, only 5 percent of respondents purchased access to an e-textbook this spring – and usually only because professors required them to. The proportion of students who rented at least one printed textbook, however, doubled to 24 percent from last spring. With campus bookstores and [...]