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Washington Media Scholars Foundation Media Plan Case Competition


February 01, 2023

Awards Available: 4

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  • Scholarship Description
  • Washington Media Scholars Foundation (WMSF) has an annual media plan case competition where student teams of two create a strategic media plan based on a hypothetical public policy issue.

    Student teams work with actual, real-world data from leading national research and ratings firms to create a media plan that effectively reaches their target audience.

    Six finalist teams will be invited to participate in the Media Plan Case Competition and to compete during an all-expenses paid trip to Washington, D.C. for the National Excellence in Media Award and a total of $16,000 in scholarships. During the week in D.C., students are provided professional development training including job shadowing and business etiquette. They are also introduced to some of the country's top media company directors and executives to see first-hand what a career in media looks like. Many of our student finalists have earned internships and jobs at these prestigious companies.

    One academic advisor per team may attend the D.C. awards presentation, with flight and hotel covered by WMSF. For more information or to apply, please visit the scholarship provider's website.
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