The American Advertising Federation Pittsburgh Scholarship Fund was created at The Pittsburgh Foundation to build stronger ties between the Pittsburgh advertising community and college, technical school and university level students entering the advertising field. The motivation for the scholarship is to inspire and reward outstanding candidates who have demonstrated potential success in the field and to bring cultural diversity to the Pittsburgh advertising industry.
Applicants must be attending a 4-year college or university as an undergraduate student at the junior or senior level in the coming fall semester or a 2-year college, technical or trade school and be in the final year in the coming fall semester, reside in Allegheny County, Armstrong County, Beaver County, Butler County, Fayette County, Indiana County, Lawrence County, Mercer County, Washington County or Westmoreland County in Pennsylvania, pursue a degree or studies in communications, marketing, or advertising and have a minimum 3.0 GPA. Applicants must also complete the FAFSA. Applicants should be those who demonstrate academic interest or creative talent in fields of studies pursuant to a career in advertising (i.e. advertising, art, business, communications, graphic design, marketing, public relations, writing). The number of given awards varies each year.