Martin’s® is offering scholarship prizes of up to $3,000 to eligible students who create a video advertisement to promote Martin’s® new Sweet Dinner and/or Sweet Party Potato Rolls. Students may create a video ad for either YouTube or Instagram Reels. The student with the best advertisement for each category will be awarded $3,000. Two runners-up will also be chosen for each category and will be awarded $1,500 and $500, respectively. Videos will be used in Martin’s® Sweet Mini Moments campaign throughout April.
Video Technical Specifications: YouTube ad: 30 seconds – 1 minute, horizontal video (1920×1080), mp4 format; Instagram Reels ad: 15-30 seconds, vertical video (1080×1920), mp4 format. Applicants must be a legal resident of the United States who is 18 years of age or older at the time of entry, must be a full-time or part-time undergraduate student at the time of entry and must be enrolled in a marketing, communications, or advertising program at the time of entry. Applicants must attend a college or university within 100 miles of Martin’s Chambersburg, PA bakery or Martin’s Valdosta, GA bakery at the time of entry.