The Institute offers scholarships to support Wayne State's mission of training high-achieving journalism students. Members are eligible to earn this financial support to assist with their tuition, WSU travel abroad tuition and fees, and even campus housing. Factors considered in awarding scholarships include the level of participation with peers and in the program, as well as excellence in the profession demonstrated through internships and other work placements. The Flip Wilson Scholarship awards one student full-tuition and housing costs. The Robert McGruder Scholarship is a $5,000 per term award. Among those two, there are a variety of other awards as well.
The Institute accepts undergraduate students who are, either, entering freshmen or transferring to Wayne as sophomores. Occasionally juniors and current Wayne State students are also admitted. Members of racial, ethnic, and other underrepresented groups are recruited, as are those who are interested in studying the important role that diversity in the nation's media plays in shaping a just society.