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Bradley Adds Interactive App to Customize Campus Tour Experience


September 9, 2011
by Alexis Mattera

It can be difficult for prospective college students and their parents to visit the campuses they’re interested in when classes are in session so instead, tours are often scheduled on weekends or between semesters. Though this may be more convenient, it’s harder for the tour takers to get a true feel for the school they may one day call their alma mater...unless their tour is taking place at Bradley University.

It can be difficult for prospective college students and their parents to visit the campuses they’re interested in when classes are in session so instead, tours are often scheduled on weekends or between semesters. Though this may be more convenient, it’s harder for the tour takers to get a true feel for the school they may one day call their alma mater...unless their tour is taking place at Bradley University.

Though colleges have long employed virtual tours, Bradley could be the first to provide a complementary iPad application during in-person campus tours. Jim Ferolo, an associate professor and chair of Bradley’s interactive media department who helped come up with the idea, said the app is meant to give students a fuller sense of what campus life is like if they visit during off-peak hours. In addition to supplementary videos, the app suggests particular spots on campus to see depending on the data (intended majors, extracurricular interests, etc.) users input at the beginning of the tour, all of which are routed to the tour guides’ iPads to best customize each tour. Ferolo said the app is not meant to replace the traditional campus tours at Bradley but his department will track how prospective students use the application so it can be improved – possibly with on-the-fly likes and ratings – down the line.

Sounds pretty cool to us but what do you think? Would you be interested in using an app like Bradley's on a campus tour or would you rather get a feel for a school sans technology?

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