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Branding Yourself in College


June 29, 2011
by Shari Williams

Scoring internships and jobs can be tough and one thing you don't want is to blend in with the rest of the crowd. Avoid this fate by branding yourself.

Scoring internships and jobs can be tough and one thing you don't want is to blend in with the rest of the crowd. Avoid this fate by branding yourself.

Think of places like McDonald's, Burger King and Chipotle: You can’t miss them because they are branded with specific colors, fonts and logos. But this sense of branding can go far beyond food chains and retail stores: It’s just as beneficial to brand yourself because it creates the initial perception that people will have of you.

Start by creating a simple personal logo that you can add to your resume. This can provide a lasting impression of you for potential employers. In the social networking realm, try to be consistent. For example, if your name is John Doe, try your best to make John Doe (or something similar to it) your Twitter name, Facebook name, LinkedIn name, etc. It’s important to keep a consistent name or alias and keep all content organized and presentable. (Leave the party pictures out of this equation!)

Next, create an About.Me profile, which allows you to link all of your websites, links and profiles together in one place. It’s like a virtual business card that potential employers could view quickly – something much appreciated to anyone with a busy schedule. This can also impact positively beyond the workplace, giving a way for fans of your craft to become familiar with your name and talents.

Branding is a great way to stand out from the crowd and make yourself known. Just be sure not to overdo it and you could see your name in lights before you know it!

Shari Williams is a junior at Towson University with a double major in deaf studies and broadcast journalism and a minor in entertainment, media and film. With experience in public relations, a love for music and a passion for acting, she longs to be a jack of all trades. A Baltimore native, Shari is an avid traveler and opportunity seeker. She hopes to become the next face seen on the morning news or the voice heard over the radio.

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