An App for Apps


January 11, 2012
by Alexis Mattera

As soon as high school students drop their college applications in the mail or send them hurtling through cyberspace, they breathe sighs of relief thinking the hardest part of the application process is over. Not so much for college admissions officers, whose challenges are just beginning: They must review each and every transcript, essay, standardized test score and extracurricular to select the right mix of students to attend their institutions. It can take a lot of resources – there are quite literally thousands of applications to evaluate – so it’s about time an app was created to streamline the process.

As soon as high school students drop their college applications in the mail or send them hurtling through cyberspace, they breathe sighs of relief thinking the hardest part of the application process is over. Not so much for college admissions officers, whose challenges are just beginning: They must review each and every transcript, essay, standardized test score and extracurricular to select the right mix of students to attend their institutions. It can take a lot of resources – there are quite literally thousands of applications to evaluate – so it’s about time an app was created to streamline the process.

Matchbox has developed an iPad app to speed up the review of college applications without compromising the savvy judgment admissions officers are known for. Founder and CEO Stephen Marcus created the first incarnation of the Matchbox app as a member of the admissions committee at the MIT Sloan School of Management. At that time, Marcus said it would take 30 to 60 minutes to read one application but with the Matchbox app, that same process is two to three times faster. "I'm able to save a lot of time when I'm reading applications now," said Jennifer Barba, associate director of admissions at the Sloan School. "Before I would have to write out all of that evidence on the handwritten scorecard. Now I can just tap it with my finger, highlight it, assign a category, and it's done."

Do you think this kind of technology is good or bad for the college application evaluation process? Let us know why in the comments or via Facebook and Twitter!

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