Rose Bowl Tickets Scalpers Beware


December 7, 2010
by Suada Kolovic
On Sunday night, diehard Badger fans – as well as those looking to make a quick buck – lined up to purchase coveted Rose Bowl tickets. Unfortunately, within minutes the 5,800 tickets allotted to the university were completely sold out but to the surprise of many, dozens of tickets were listed shortly after the sale concluded on web sites such as Facebook Marketplace and Craigslist. Great…only the price had suddenly skyrocketed to as much as $400 apiece – a stark increase from the face value of $150. The Badger-Herald, the Wisconsin independent student newspaper, decided to take action and published the names of the Wisconsin students selling their tickets under the headline, “The Worst People on Campus.”

On Sunday night, diehard Badger fans – as well as those looking to make a quick buck – lined up to purchase coveted Rose Bowl tickets. Unfortunately, within minutes the 5,800 tickets allotted to the university were completely sold out but to the surprise of many, dozens of tickets were listed shortly after the sale concluded on web sites such as Facebook Marketplace and Craigslist. Great…only the price had suddenly skyrocketed to as much as $400 apiece – a stark increase from the face value of $150. The Badger-Herald, the Wisconsin independent student newspaper, decided to take action and published the names of the Wisconsin students selling their tickets under the headline, “The Worst People on Campus.”

The opinion piece calls out those students looking to profit from their Rose Bowl tickets and below the list of names they wrote: “Truly, there is a special place in Hell for people who buy Rose Bowl tickets with the sole intention of profiting from them. It is entirely unfair to those who actually love this football team and were counting on a cheap face value ticket in order to make the trip to Pasadena an economic reality. We'll keep printing names of those we catch on Facebook marketplace. And feel free to send an e-mail to editor@badgerherald.com if you know of anybody whose name should be added to the list — particularly the 100 people who have already made a listing on Craigslist.”

Since being published, an Editor’s Note was added to the article asking those commenting on the story to be more respectful. It seems like this is a growing trend among college students – shaming one another publicly – but do you think public humiliation the only way to teach these students a lesson? My worry is that shaming is only the tip of the iceberg here: What if students seek out those selling tickets and things turn violent?

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