Professors Look to YouTube to Boost Class Enrollments


April 21, 2010 2:40 PM
by Scholarships.com Staff
College professors worried about low enrollments in their courses are going the advertising route, posting videos on YouTube to show potential students what they should expect in their classes, and why students should put those classes on their schedules.

College professors worried about low enrollments in their courses are going the advertising route, posting videos on YouTube to show potential students what they should expect in their classes, and why students should put those classes on their schedules.

Jeremy Littau, an assistant professor of journalism and communication at Lehigh University, put up a YouTube video about his multimedia reporting class last week, just before registration started for the fall semester. According to The Chronicle of Higher Education, the clip includes footage of current students interviewed about what they learned in the class and of projects produced by students in the class. Littau said in the article that the video may be even more helpful than emailing a current syllabus of the class to interested students. He has posted the link on Facebook and Twitter, and emailed the video to journalism majors at the colleges.

The videos may also be useful in disproving popular misconceptions about courses that professors want to change, or making traditionally dry subjects in the science and math fields more interesting. Joe Pomerening, an assistant professor of biology at Indiana University, has used YouTube to promote his Biology 211 course on molecular biology.

Some professors will be struggling even more than usual to fill seats in their classrooms as colleges begin retooling their general education curricula. George Washington University, for example, recently dropped foreign language requirements from the school’s curriculum, a move that has professors in those courses worried that their positions will be eliminated. According to a recent story in USA Today, foreign language courses at the school won’t count toward the fulfillment of any requirement, in effect discouraging students from enrolling in those classes, the professors say. The school dropped the foreign language requirement as part of a broader effort to make necessary courses more about learning outcomes like critical thinking, creative thinking and quantitative reasoning, and not about particular subjects. 

How flexible is your college when it comes to general education requirements? Would you consider a course based on the promotion behind it? We want to know!

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