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Pay-Per-Click, Reinterpreted

Pay-Per-Click, Reinterpreted
9/24/2010
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Alexis Mattera

College students always looking for ways to stretch their money as far as it can go. This could mean getting meals strictly from the campus dining halls or doing laundry once a month instead of every week but if that means a little extra cash in their pockets or bank accounts, scaling back on luxuries (and even essentials) is an easy sacrifice to make. That being said, I can completely understand why some Johns Hopkins students are up in arms.

Nearly 200 students are protesting a new fee for classroom clickers, a technology that allows professors to gauge student understanding or opinion in real time by giving them handheld voting devices and taking polls throughout a class period. Students can pay per course ($13) or a one-time fee ($35) that covers all courses, all semesters; students must also purchase enrollment codes and the actual clicker devices, which cost between $20 and $30. Adding this cost to the already large amounts students spend on tuition, housing, books and other supplies may not seem like a lot but to a college student, it’s about the price of two movie tickets and some Chinese carry-out. The university, however, thinks the program adds considerable value to the education of its students: One biology lecturer found that since he started using clickers, class attendance and grades have gone up 30 percent.

Still, students are not down with the added costs and have created a Facebook page where they can voice their displeasure about everything clicker-related. Thought time: Would you pony up the extra cash if it meant better grades or would you rather keep it and splurge on a night out with friends instead?

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