Putting Your Best Face Forward on LinkedIn


August 22, 2013
by Mike Sheffey
If you’ve been in any career development class or seminar, I’m sure you’ve heard of LinkedIn. It’s a fantastic networking tool and, if used properly, can lead to some pretty great opportunities...but you’ve got to know how to use it and keep it up to date.

If you’ve been in any career development class or seminar, I’m sure you’ve heard of LinkedIn. It’s a fantastic networking tool and, if used properly, can lead to some pretty great opportunities...but you’ve got to know how to use it and keep it up to date.

What’s incredible about LinkedIn is that they know you already have a billion social media sites to keep up with so they give you a quick way to get started on their site by providing options to import contacts from email and social media. You can also import your resume: The site does a fairly good job of sectioning off your resume to fit its profile layout, which is a quick way to establish your presence on the site. (LinkedIn also judges the amount of info you have and advises you on how to have a more ‘complete’ profile.)

Of course, there’s still work that will need to be done and information to be added and changed but that’s all easy to do in your own time. If you have an update to your resume, just change your resume on file and LinkedIn will do the rest with another quick upload. (It’s not that hard to just add things directly to your profile, either.) The more information you add to your LinkedIn profile, the more marketable you are to future employers.

Also, keep your LinkedIn page classy! Do you have a goofy picture everybody just HAS to see? That’s fine...just don’t post it here. LinkedIn is a social media platform but approaching it like any other (Facebook, Twitter, etc.) would be a grave mistake. Nothing says “I don’t take this seriously” like an unprofessional profile photo.

My final bit of LinkedIn profile advice? Keep it current, keep it interesting, make sure the information is accurate and join groups of similar individuals in your fields of interest to make sure your name is out there in the best light. Get a new job? Update your profile just like you would your resume and your profile will reach new people – employers use LinkedIn for recruiting and you could be exactly what someone is looking for. Gotta love technology!

Mike Sheffey is a junior at Wofford College double majoring in computer science and Spanish. He loves all things music and has recently taken up photography. Mike works for an on-campus sports broadcasting company as well as the music news blog PropertyOfZack.com. He hopes to use this blogging position to inform and assist others who are seeking the right college or those currently enrolled in college by providing advice on college life, both in general and specific to Wofford.

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