#SocialMediaMajor? - PA School to Begin Offering a Major in Social Media


July 18, 2017 1:15 PM
by Susan Dutca-Lovell
What if your college course load included Instagram 101 or History of Facebook 202? Have you ever wanted to major in social media such as Facebook, Twitter, and Instagram? Well, you can this upcoming fall if you are a student at Kutztown University, pursuing a bachelor's degree in Social Media Theory and Strategy.

What if your college course load included "Instagram 101" or "History of Facebook 202"? Have you ever wanted to major in social media such as Facebook, Twitter, and Instagram? Well, you can this upcoming fall if you are a student at Kutztown University, pursuing a bachelor's degree in Social Media Theory and Strategy.

Though not the first of its kind, Kutztown's new "cutting-edge program" will help prepare students for careers in the corporate and non-profit realms since "social media is intricately woven into our economic, civic and social lives," according to one Associate Professor of English. "Those who don't become adept at producing and analyzing it are increasingly at risk."

Earning a social media major isn't just about knowing how to tweet or create the perfect Instagram hashtag. Students "gain theoretical and professional knowledge that will enable them to understand the key issues and challenges within social media." This could include designing websites, creating creative and meaningful content, understanding and knowing online data analytics, SEO, and other marketing tactics.

There are other colleges and universities that currently offer certificate degrees in social media and other marketing and digital media programs offer a focus in social media. Since February 13th of this year, jobs that include "social media" involvement have increased by 37 percent. Employers are willing to offer competitive salaries for those who are savvy in social media, as the job is in high demand. One digital marketing account manager states that "this major would not only benefit students, but would benefit companies...primarily because the major is a rarity and would provide a much more appealing skill-set on a resume that current majors are unable to provide."

Schools that offer similar social media degrees and programs include the University of Southern California, Rutgers University-New Brunswick, University of Florida's College of Journalism and Communications, Newberry College, Pratt Institute, St. Philip's College-Southwest Campus, Austin Community College, DePaul University, and more!

Getting more college financial aid doesn’t have to be a relentless search. Scholarships.com is totally free. Connect with our massive database of millions of college scholarships at any time by searching for awards in a variety of ways. Scholarships.com offers the quickest and easiest way to search for, apply to, and win college scholarships. Start making your college education affordable or perhaps even free, by conducting a free college scholarship search at Scholarships.com.

Discuss

Share your thoughts and perhaps thousands of students will benefit from your unique insight on the subject!



If you can read this, don't touch the following fields


 

Emma H  on  11/14/2017 12:42:41 PM commented:

While harmless, my personal opinion is that this course is rather useless. People who want to major in social media honestly most likely don't have many goals besides "1million followers".

 E-tail giant Amazon is now accepting applications to its Amazon Future Engineer Scholarship Program for students entering college in the fall of 2020. The scholarship program offers 100 current high school seniors from underserved and underrepresented communities across the country the opportunity to receive $40,000 scholarships to study computer science at a four-year college or university and a guaranteed paid internship offer at Amazon after the completion of their first year.

Amazon Offers $40K Future Engineer Scholarships

November 6, 2019 1:41 PM
by Susan Dutca-Lovell
E-tail giant Amazon is now accepting applications to its Amazon Future Engineer Scholarship Program for students entering college in the fall of 2020. The scholarship program offers 100 current high
In response to the NCAA's vote to allow athletes to profit from their names, images and likeness, Senator Richard Burr of North Carolina has proposed taxing those scholarships. Senator Burr tweeted: If college athletes are going to make money off their likenesses while in school, their scholarships should be treated like income. I'll be introducing legislation that subjects scholarships given to athletes who choose to 'cash in' to income taxes.

NC Senator Proposes Taxing of Athletic Scholarships

October 31, 2019 4:02 PM
by Susan Dutca-Lovell
In response to the NCAA's vote to allow athletes to profit from their names, images and likeness, Senator Richard Burr of North Carolina has proposed taxing those scholarships. Senator Burr tweeted:
Gucci is releasing a new line of... diversity undergraduate scholarships for students who are traditionally underrepresented in the fashion industry. The 1.5 million U.S. university college scholarship program is set to run for four years, targeting students who attend four-year universities. Special consideration will be given to those residing in Atlanta, Chicago, Detroit, Houston, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco, Toronto and Washington, D.C and/or for those who plan to attend or are currently attending a Historically Black College and University (HBCU).

Gucci Gaffe Results in Green for Grads

October 8, 2019 2:28 PM
by Susan Dutca-Lovell
Gucci is releasing a new line of... diversity undergraduate scholarships for students who are "traditionally underrepresented in the fashion industry." The 1.5 million U.S. university college
Not every student who goes to college completes their degree, much less finishes it within the normal four-year time frame. The Texas of A&M University has spent years working to re-enroll students who stopped out of college for a year or more, and may have found a solution in partnering with ReUp Education.

Texas A&M Working to Re-enroll College Stopouts

September 26, 2019 2:15 PM
by Susan Dutca-Lovell
Not every student who goes to college completes their degree, much less finishes it within the "normal" four-year time frame. The Texas of A&M University has spent years working to re-enroll students
 Photo credit: Jared Ames

A new PBS documentary exhibiting prison education, titled College Behind Bars is set to air on November 25 and 26. The four-part series documents the journeys of dozens of incarcerated men and women as they pursue college degrees in the Bard Prison Initiative - deemed one of the most rigorous prison education programs in the United States, according to Inside Higher Ed.

PBS Airs Documentary About Higher Ed in Prison

September 18, 2019 11:53 AM
by Susan Dutca-Lovell
Photo credit: Jared Ames A new PBS documentary exhibiting prison education, titled "College Behind Bars" is set to air on November 25 and 26. The four-part series documents the journeys of dozens
The federal government discharged more than $43 million in student loan debt for former students of recently closed for-profit colleges. Students who attended programs operated by Education Corporation of America, Dream Center Education Holdings, Vatterott College and Charlotte School of Law will be able to qualify for a full discharge of their federal loans if they were enrolled when their college closed or withdrew within 120 days of the official closure date and didn’t transfer to another institution, according to Inside Higher Education.

$43M in Loans Forgiven for Students of Closed Colleges

September 6, 2019 9:18 AM
by Susan Dutca-Lovell
The federal government discharged more than $43 million in student loan debt for former students of recently closed for-profit colleges. Students who attended programs operated by Education
College Board is ditching its previous plan to capture socioeconomic information from students with a single score - also known as an adversity score - when scoring their SAT college admissions test. The score would have taken into account a student's socioeconomic background and the neighborhood in which they grew up.

College Board Backpedals - No Adversity Score to be Added

August 30, 2019 2:05 PM
by Susan Dutca-Lovell
College Board is ditching its previous plan to capture socioeconomic information from students with a single score - also known as an "adversity score" - when scoring their SAT college admissions
Female-only college and university STEM programs are coming under fire for male discrimination as they attempt to redress gender imbalance in fields such as computer science and engineering. The U.S. Department of Education launched more than two dozen investigations into higher education institutions nationwide - including UC Berkeley, UCLA and USC as well as Yale, Princeton and Rice - which offer female-only scholarships, awards and professional development workshops.

Female-Only Scholarships Under Fire In Higher Ed

August 20, 2019 4:57 PM
by Susan Dutca-Lovell
Female-only college and university STEM programs are coming under fire for male discrimination as they attempt to "redress gender imbalance" in fields such as computer science and engineering. The