Students Alter Online Identities During Admissions Season November 30, 2011 by Alexis Mattera Students applying to college have a lot on their plates. There are applications and essays to complete, campus visits to schedule and FAFSAs to navigate of course but college hopefuls are taking an additional step to up their admissions chances by participating in serious social media scrub downs.ADVERTISEMENTWith admissions officers looking beyond traditional application materials to select their students – the latest survey from Kaplan Test Prep found that 24 percent had visited applicants’ Facebook pages while 20 percent used Google searches – college applicants are creating alternate identities to disguise less-than-savory photos or comments on a number of social media sites. "Ask any senior in high school what his or her Facebook name is and you will find that they have morphed their FB identity into something slightly peculiar and mysterious that only their ‘friends’ can figure out," says Naomi Steinberg, owner of Apply Yourself Educational Consulting. And though students’ original online identities often reappear after admissions decisions have been made, Steinberg says the trend of social media expurgation will continue into the next phase of students’ lives as well, like when they begin applying for jobs. College applicants, do you plan to tweak your social media persona as soon as your applications go out? Current college students, do you think online editing played a role in your acceptance?College is expensive. Scholarships.com has done the work for you. Pay for your college education with free college scholarship money. Get matched to college scholarships instantly and start applying today by conducting a free college scholarship search at Scholarships.com.