Study Reveals Fewer Students Attending First-Choice Schools


January 27, 2012
by Alexis Mattera

It’s finally decision day. You rush to your mailbox – either traditional or electronic – and find a fat envelope from your first-choice school waiting for you. They like you, they really like you...but will you reciprocate those feelings in the fall? According to a new survey, it’s becoming far less probable.

It’s finally decision day. You rush to your mailbox – either traditional or electronic – and find a fat envelope from your first-choice school waiting for you. They like you, they really like you...but will you reciprocate those feelings in the fall? According to a new survey, it’s becoming far less probable.

The Cooperative Institutional Research Program at the University of California Los Angeles study revealed that of the 204,000 college freshmen surveyed at 207 schools, just 58 percent enrolled at their first-choice college. This is the fifth year the percentage has dropped and program director John H. Pryor said financial aid (or lack of it) is a huge factor in students’ decisions. “These students who were accepted and are not attending are much more likely to say they are not going because they did not get the financial aid they wanted.” (Read the survey in its entirety here.)

How many of you were accepted to your first-choice school only to have to give up your spot because of one of the factors cited in the survey?

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