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Social Media and the Job Market

Online Identity Matters to Potential Employers

May 9, 2011

Social Media and the Job Market

by Alexis Mattera

It’s that time of year again when the inboxes of hiring managers are overflowing with applications from recent college graduates looking to score that coveted first job. But today, in addition to reviewing resumes, cover letters and references, employers are taking candidates’ online identities into account when deciding who will receive an offer letter.

The National Association of Colleges and Employers’ most recent report on job studies, of the 46 percent of companies surveyed by CareerBuilder that are looking to hire recently graduated workers, 16 percent of them are seeking candidates who are adept at using social media. But there's a catch: While a candidate that's active on Facebook and Twitter is good, the one with proficiency in Google Analytics and knowledge about new industry developments is more likely to get an interview.

To make the best virtual impression, less is more says Steve Schwartz, executive vice president of consumer services at risk management company Intersections – not only will untagging unsavory photos and eliminating excessive personal information help boost your online image but it could also prevent identity theft – and Monica Wilson, acting co-director of career services at Dartmouth College suggests being more cognizant of what you post and when you post it. (This advice also translates to students applying to college.)

Recent or soon-to-be college grads, does your online presence require a little spring cleaning before you enter the job market?


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How to Make the Grade and Keep Your Sanity During Finals

by Anna Meskishvili

Preparing for finals is all about organization. Not sure how to best manage your time before each exam? Check out my tried-and-true tips below.

Before attacking each subject, lay out exactly what days you will study for which class. To-do lists are essential for this time of year – it’s very easy to miss a chapter or a concept if you’re zipping through the PowerPoint slides! What I like to do after I finish a chapter is think of possible tough questions, write them down and see if I could answer them without looking back. I also have to say the number one best-kept secret of all studying is SelfControl, an app for Macs that “blacklists” certain websites and makes it impossible for you to access them during a designated time you choose. My best work has been done during my SelfControl hours (it’s on right now!).

As fabulous as to-do lists and website-blocking apps are, though, they also cause anxiety so make sure you take breaks. This is so important mentally and physically. If it’s nice out, ask that gent sitting across from you at the library to watch your laptop for 20 minutes while you take a stroll and shake out your legs. If it’s rainy, go get a hot chocolate from the student union as a treat for the work you’ve done so far.

Just remember, finals may seem like the end of the world, but keep in mind they are just tests. This isn’t your last or first test, so try to walk into that room calm and confident and in control. Also, remember this helpful tip about scheduling: Make sure to schedule easier classes for the spring semester, classes that are likely not to require a sit-down exam. Just trust me, when its 77 degrees outsides and all your friends are texting you: “Come over here bittie and lay on my porch — making lemonade!” it’s a tough game for Econ’s Opportunity Cost. But as the studious student you are, you will chose to study. Of course.

Anna Meskishvili is a rising senior at Boston University pursuing a Bachelor’s Degree in Public Relations at the College of Communication. She is part of Kappa Delta at BU and has loved every second of it. She is also involved in Public Relations Student Society of America and Ed on Campus. Anna was born in the Republic of Georgia and considers herself a citizen of the world because she’s lived in Russia, England, France, Brooklyn and Connecticut. She hopes to someday work in Healthcare Administration Communication. She loves to travel, run and learn.


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Oregon Students’ Nutty (and Delicious) Idea

Non-Business Majors Find Success with Peanut Butter Start-Up

May 10, 2011

Oregon Students’ Nutty (and Delicious) Idea

by Alexis Mattera

When dining halls are closed and hunger strikes, college students with limited funds find some pretty creative ways to prevent their stomach growls from waking their roommates. However, this is the most interesting way I’ve heard yet...not to mention the most lucrative and delicious.

University of Oregon students Keeley Tillotson and Erika Welsh found themselves in a quandary this past January when they ran out of peanut butter but instead of heading to the store for a jar, the pair threw some whole peanuts and other pantry items (raisins, chocolate and cinnamon) into their food processor. When the mixture elicited mmmmmmms instead of ewwwwwwws from friends, Tillotson and Welsh launched Flying Squirrel Peanut Butter into the universe. And it looks like it’s sticking around.

Tillotson, a journalism major, and Welsh, an environmental studies and Spanish major, claim they didn’t set out to create a business – “We’re filling a niche we didn’t know existed,” Tillotson said; adds Welsh, “We have so much faith in our product.” – but now their plans include full-fledged careers after college filled with cafés, ice creams and additional flavors of their signature product.

Have an equally creative idea that’s yet to take flight? Let Tillotson and Welsh be your inspiration! Learn more about Flying Squirrel here, here and here; just try not to drool on your keyboard.

P.S. I’m totally ordering some.


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What’s So Special About Specialized Majors?

Narrowing Your Focus is Both Risky and Rewarding

May 11, 2011

What’s So Special About Specialized Majors?

by Alexis Mattera

Starting college with a specific idea what you want to do with your life can make choosing a major, selecting classes and finding internships much easier than the decisions facing your undecided roommate. But is that specificity better? The answer is yes...and no. Well, actually, it’s a maybe.

With the increasing demand for expertise in narrow fields, some schools are putting programs in place to produce candidates perfectly suited for these niche jobs. SUNY at Albany, for example, has opened a College of Nanoscale Science to meet what The National Science Foundation estimates will be about 2 million workers with nanotechnology-centric backgrounds needed by 2014. The results so far are promising – even first-year students have already been offered summer internships with companies like Intel and IBM – but is this kind of specialization always wise?

To an extent, but career counselors, hiring consultants and academic officials think it’s more important for students to diversify their undergraduate years. Industry-specific skill sets may get a graduate into their chosen field faster but may severely limit career flexibility down the line. You may think you know your ideal career path but wait until you’ve taken a wide enough variety of classes to be sure...especially when employers report they value soft skills like effective communication, critical thinking and problem solving over precise training.

What do you think? Should you specialize right away or sample what your school has to offer before making a potentially life-changing decision?


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Spring Semester Woes...and Wows

by Mariah Proctor

This is my third year at BYU and I’ve never stayed on campus for a spring semester before now. I have, however, been at a wedding reception after the couple has gone away and the festivities are dying down and I can now tell you the experience is comparable.

The campus runs as before, only at half-mast as far as sheer volume of people...but I kind of like it. Taking class once the hustle of the fall and winter semesters has ended is sort of like an academically-inclined summer camp. When the weather cooperates, I forget I’m taking classes altogether.

Now, here comes the but: trying to cram in nine college credits in six weeks makes for very, very long classes. Sitting for long periods of time has never been a particular trial for me, but when you’re sitting in a lecture, no matter how interesting it is, for longer than you sat through the third “Lord of the Rings” movie, it starts to get tough. You pick up habits you never indulged before; suddenly you’re a knuckle-cracking, leg-shaking doodler with a twitch and you don’t know how you got this way. This condition is aggravated by the sunshine you know is shining outside, the swimming pools you know are getting ready to open and the smell of flowers on the brink of full bloom.

That said, now that attending college has taught me my own capability for a whole new level of productivity, those lazy summer days I used to welcome in high school are a bit torturous. Long, idle hours when I could be getting some of those generals out of the way faster and cheaper than I could during the traditional school year is just time wasting away. Ultimately, despite its struggles, I recommend this post-party wedding reception we call spring semester. It’s a collegiate freebie...try it!

Mariah Proctor is a senior at Brigham Young University studying theatre arts and German studies. She is a habitual globe-trotter and enjoys acoustic guitar, sunshine and elephant whispering. Once the undergraduate era of her life comes to an end, she plans to perhaps seek a graduate degree in film and television production or go straight to pounding the pavement as an actor and getting used to the sound of slammed doors. Writing has and always will be the constant in her whirlwind life story.


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The Dos and Don’ts of Living at Home for the Summer

by Allison Rowe

After the hassles of finals, packing up and scrubbing down my apartment, one short stretch of my five and a half hour drive from the east side of Washington to the west makes it all worthwhile. I love pulling off the freeway onto the familiar roads of my hometown and examining which buildings have morphed from restaurants into hair salons and wine bars or back again to restaurants since my last visit. It can be difficult to accept that life back home always goes on without me, but I know one group of people that will always be excited to see me: my family.

Regardless of your family’s dynamic, after several months with limited contact, they will undeniably be glad to see your face. As you notice new wallpaper in the hallway or your increasingly hefty family pooch, your parents may also begin to identify the ways you’ve changed since your last visit home. As I adjust from the independence of college to the restrictions of life under my parents’ roof, however, I often find myself falling back into high school patterns – taking them for granted and setting my expectations of them too high. The best way to manage parental relations is to treat them less like public services or obstacles to your fun and more like a pair of real, adult human beings.

Avoid creating a routine of asking your parents for things. If you need money, food or your oil changed, try to establish those needs early so it does not become a recurring conflict. Be clear in what you are willing to exchange for your parents’ support, whether it’s household chores or just spending more time with them. Also, be sure to set aside time for hanging out with Mom and Dad away from the house. Suggest going to dinner or a movie...and maybe even pay sometimes. Trust them enough to disclose a few imperfect details of your college life. Show them that the new you is even better than the old you, and that you’re still interested in being part of their family.

Allison Rowe is a senior at Washington State University majoring in English and psychology. For the last two years, she has worked for her student newspaper, achieved the status of President’s honor roll every semester and academically excelled to acquire a handful of scholarships and writing awards. She dreams of moving to New York after her May 2012 graduation to dive head first into the publishing industry. In her free time, Allison enjoys cooking, game nights and psychologically thrilling movies. As a Scholarship.com virtual intern, Allison hopes to assist students in maximizing the gains of the college experience.


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Meet Scholarships.com’s Virtual Interns: Katie Askew

by Katie Askew

Hi! My name is Katie Askew...one of Scholarships.com’s newest virtual interns!

I’m originally from Sioux Falls, South Dakota, but escaped the tedious suburban life for Minneapolis, Minnesota – in fact, I just finished my freshman year at the University of Minnesota, Twin Cities last week! I chose the U of M not only because it’s a Big Ten school with a fantastic reputation, but also because it has an enormous campus spread across two major cities and a selective admission process. Life in the Twin Cities is never dull, that’s for sure: The 60,000 other undergrads and myself thrive in the vibrant center of museums, theaters, concerts, clubs and mouthwatering local restaurants...not to mention the plethora of other eventful happenings on campus.

As a double major in journalism and English, being part of the high-ranking and highly-selective School of Journalism and Mass Communication is also a key part to attending the U of M for me. I chose these majors because I devour books like candy but also have a passion for writing. I debated majoring in music performance as well, but settled on the fact that I can still teach and perform music without the degree.

To feed my musical hunger, I instruct an indoor high school winter drumline in a nearby suburb. It’s quite the time commitment but the rewards pay off in the end – and it’s something I love! Percussion is my passion and I never want to give that up.

On campus, I work as an assistant to the Director of Admissions, a position that gives me the opportunity to connect with high school students looking to come to the U of M. This is why I am so excited to be a virtual intern for Scholarships.com: It mixes my love of writing and my love for the University of Minnesota all in one. I can’t wait to share my knowledge of the college experience with you!


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Full Internet Access During Exams? Ja, in Denmark

Danish University Hopes Strategy Will Quell Cheating

May 12, 2011

Full Internet Access During Exams? Ja, in Denmark

by Alexis Mattera

Here in the U.S., surfing the Internet during class is usually frowned upon and accessing the web during an exam could warrant an automatic failing grade. Overseas, however, Internet usage in these situations will not only be allowed but encouraged to – among other things – inhibit cheating.

The University of Southern Denmark has announced that by January 2012, all exams will be transferred to a digital platform and administered via Internet software. In addition to making it possible for faculty to create tests aligned with course content that would better assess students’ problem solving prowess, analytical skills and ability to discuss particular topics, e-learning project coordinator Lise Petersen said this program presented an innovative solution to academic dishonesty. "One way of preventing cheating is by saying nothing is allowed and giving students a piece of paper and a pen," she said. "The other way is to say everything is allowed except plagiarism. So if you allow communication, discussions, searches and so on, you eliminate cheating because it’s not cheating anymore. That is the way we should think."

Do you think Southern Denmark’s plan is an effective one or an approach that will breed more academic dishonesty? What’s your school’s stance on Internet usage in class?


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In College, Attitude is Everything

by Darci Miller

In most every high school movie, the main character has a dream school. Most of the time, he or she has dreamed of attending said dream school since before he or she knew what college was. He or she goes through the trials and tribulations of applying to the dream school, but in the end, he or she goes skipping merrily off to Dream U. and lives happily ever after.

Hate to break it to you, folks, but life isn’t Hollywood.

Having a dream school isn’t necessary. I didn’t have one; actually, if someone had told me three years ago that I’d end up at the University of Miami, I would’ve laughed in their face. But keeping your options open is a great thing, and I couldn’t be happier with where I ended up.

If you did have a dream school and did get in, awesome! But don’t get complacent. Just because your school is your idea of perfect doesn’t mean that life there is charmed. You’ll still have to study hard, get involved and even then things may not go as planned. You could end up hating it. Who knows?

If you had a dream school and didn’t get in, DON’T WORRY! I know you’re probably crushed...and rightfully so. But don’t let your disappointment take away from what could still be an amazing time at college. Attitude is everything. EVERYTHING. If you go in assuming you’re going to be miserable, you will be. If you slap a smile on your face and dive into everything, you’ll have a good time, no matter if it’s Dream U. or not.

College is entirely what you make of it. Even if you’re not going where you really wanted to, you can make it great. Either way, keeping an open mind is key; college can (and will) surprise you!

Darci Miller is a New Yorker studying journalism and sport administration at the University of Miami. When she’s not writing for the school newspaper, you can find her at the gym, either working or working out. She loves all ‘80s pop culture (the cheesier the better!), and glues herself to her TV when the Olympics are on. She dreams big, and believes the sky’s the limit!


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Meet Scholarships.com’s Virtual Interns: Jacquelene Bennett

by Jacquelene Bennett

Hey yo! I am Jacquelene Bennett and come September, I will be a senior at the University of Redlands. I am double majoring in creative writing and government as well as minoring in religious studies – a lot of work, I know but as an aspiring writer/political journalist, I have found these subjects to be the most important and demanding issues in today’s world. Plus, these subjects (and the classes that accompany them) are intensely thought-provoking and fun; in fact, last semester, I wrote a short story about Marilyn Monroe for my fiction workshop!

I chose the University of Redlands mainly for its location. Born and raised in Southern California, I wanted to go to a school that was both close to home but far away enough that I could have a true “college experience.” Also, the U of R is in the heart of SoCal, so I am literally just an hour away (actual timing really depends on traffic here) from Los Angeles, San Diego, Disneyland, the Santa Monica Pier and Joshua Tree National Park. Since I began attending school, however, I have found the campus itself to be a treasure trove of beautiful scenery, fun events and wonderful people. True story: The U of R is one of only three California universities to be named a “Tree Campus” by the Arbor Day Foundation.

As I find myself getting closer and closer to graduation, I find that I have less and less spare time but in the rare moments that I am free, I like to listen to music, catch up on celebrity gossip and eat gummy bears and Fruit Gushers. Also, I like to say "cool beans."

From my freshman year up until now, I have built a repertoire of college knowledge and experiences just hoping that I would one day have the opportunity to share it with other people of the world. Well, it looks like that day has come and I am psyched!


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