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Branding Yourself in College


Jun 29, 2011
Scoring internships and jobs can be tough and one thing you don't want is to blend in with the rest of the crowd. Avoid this fate by branding yourself. Think of places like McDonald's, Burger King and Chipotle: You can’t miss them because they are branded with specific colors, fonts and logos. But this sense of branding can go far beyond food chains and retail stores: It’s just as beneficial to brand yourself because it creates the initial perception that people will have of you. Start by creating a simple personal logo that you can add to your resume. This can provide a lasting impression of you for potential employers. In the social networking realm, try to be consistent. For example, if your name is John Doe, try your best to make John Doe (or something similar to it) your [...]
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On the first day of class, professors usually pass out detailed syllabi that provide valuable information such as grading scales, what materials will be needed and what topics will be covered during the semester. There is one more piece of helpful information that most students overlook despite the fact that it’s normally displayed at the very top of the page: the location of the professor’s [...]

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It was recently announced that many state-funded universities in California were eliminating or reducing summer sessions due to budget cutbacks. This news comes on the eve of California lawmakers finally passing a budget plan in the state senate that would help modify the California’s debt problems. While this plan may help with the state's deficit, it puts thousands of students in [...]

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When I first began looking at colleges, I knew right away that I didn’t want to attend school locally. I wanted to forge my own way away from home and none of New York’s state schools really interested me. I did apply to one in-state school (Syracuse) that’s a multiple hour drive away from home but ended up not going there. Starting at Miami was a bit of a culture shock. I went from seeing [...]

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What is your dream job? Do you want to win the war against cancer as an oncologist? Or would you rather spend your time in the classroom teaching students who will eventually become the backbone of our society? Regardless of what your answer is, it's crucial that you ask yourself a couple of questions. Where do you want to work? Would you rather work in an office setting or out in the field? [...]

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You’ve been accepted. You’ve paid your deposit. You’ve stocked up on apparel emblazoned with your future school’s name. What’s next? For many students today, it’s joining their new school’s Facebook page to share their excitement, concerns and any other feelings about their upcoming postsecondary experience. Sure, some students think that what they say or do on this page won’t matter because [...]

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Classes. Homework. Chores. Family. Friends. Jobs. Clubs. Sports. Eating. Sleeping. Lots of things are demanding your attention right now so how can you give everyone and everything the attention they need without getting completely overwhelmed? Try a few simple time management tips: Write everything down. This may sound pretty obvious but buy a student planner. Write down your work and class [...]

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It’s natural to have concerns about selecting the right major. There may be some trial and error: I personally went from public relations to business to English to economics to business journalism and back to public relations but transferring my tastes (and credits) was easy with BU’s intra-collegiate transfers. Not all switches may be that simple, though, so here are some tips if you aren’t [...]

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The decision to attend college is one that everyone arrives at differently. For some, not going to school isn’t an option, be it by their own standards or their parents’; for others, taking the next step in their educational career may have required a little more convincing. I have even heard stories of parents who bribe their kids to go to college with promises of apartments or cars. While [...]

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I was ambitious in high school, taking nine Advanced Placement classes in three years (five during my senior year). And if I heard it from one teacher, I heard it from them all: “This is what college is like! So get used to this amount and caliber of work!” In my APs, I never had a free second. I was always doing homework and had to cut back on other activities because I was always drowning [...]

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It's hard to look for a job on any search engine without coming across a result from CareerBuilder, Monster, Indeed or another employment website. As a recent graduate and someone who has browsed and used these websites extensively over the past few months, I'd like to help you get the most out of posting your resume and other credentials on the Internet. The good: Career-centric sites can [...]

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There are many things I wish I knew before I started college...or even a year or two in! Tips about what professors are difficult, what dining halls serve the best food and where to find the dorms with the most square footage are quite often available but the biggest tip – which you won’t realize until you’re done with school – is that college itself teaches you how to get by in life. The [...]

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When I first arrived at college, joining a fraternity – or getting involved with anything remotely connected with Greek life – was the furthest thing from my mind. Little did I know that by the end of 2007, I would be one of the founding pledge members of the Methodist University chapter of Kappa Sigma. The first members at a new school are known as Founding Fathers, of which I was one, and our [...]

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Whether it is gas, food or tuition, prices are rising on everything. Everyone wants to attend their dream college without having to end up in debt at the end. College tuition will, depending on your university, have a small increase in price every academic year but if you plan ahead and follow these helpful tips, you can ease that financial burden. First, open a savings account at your local [...]

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On June 9th, Alabama governor Robert Bentley signed what supporters and opponents alike consider to be the toughest law on immigration in the nation. The law, due to come into effect on September 1st, requires police officers to check the immigration status of anyone they suspect might be illegal if they are pulled over for some other reason. (It’s also a criminal act to harbor or give a [...]

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Spring semester ends and summer rolls in with its blossoming heat and sunny days. Summer classes are starting up, birds are gathering in trees to sing their summery tunes and some students are starting their job search...late. I tend to start looking for a summer job in the early spring in order to secure a position but if you have a particularly demanding spring semester class schedule, [...]

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Do you ever feel frustrated or overwhelmed with the amount of homework you have? Is it impossible to see the light at the end of the tunnel? There are all kinds of resources at your college which can help! If you're having trouble writing an essay or just want someone to look over your work, the writing lab is there for you. Writing lab tutors are trained to help you with everything from [...]

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Before college, the only time I’d ever shared a room with someone was at sleep-away camp. Living in a bunk with a dozen other girls was certainly an experience but I was still nervous about moving in with my freshman roommate. We’d talked on Facebook but never met in person and all of a sudden we were supposed to live together harmoniously. Not only did we survive that first year without [...]

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When I was preparing for my first study abroad to Jerusalem, I envisioned myself walking though the cobblestone streets and trying exotic foods and seeing wonderful sights. The one thing that my pre-departure vision never included was other people. I always imagined myself alone and having the time of my life. It wasn’t until we got together, all in one room, that I realized that girl who asked [...]

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One of the most striking differences between high school and college is how everyone pays attention to the news. Most students are up to date with their current events and world happenings and they love to talk about it in and out of class. So how can you become news savvy? Whether they are reading online newspapers, blog or user-generated content on social media sites, college students get [...]

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I didn’t receive my acceptance letter to Texas A&M until May 7th, I had no idea where I was going to live because dorm rooms had already been filled and on top of that, I was working 40 hours a week that summer. I was in a not-so-ideal situation for a soon-to be-freshman in college and knew I was going to need some advice to have a successful year. I was going to need a mentor. Having a [...]

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With majors like engineering, computer science and nursing, there may not seem to be a whole lot of room for generalized majors like liberal arts. All of the aforementioned majors train you for a very specific field, whereas liberal arts degrees (which include philosophy, literature and history) don’t, making “What are you going to do with your degree?” one of the most common questions liberal [...]

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The day before I started my freshman year of college, the thought of having to start over and meet new people from all over the country left me feeling very overwhelmed and anxious but I quickly realized that this was actually one of the main perks of attending college! While I enjoy meeting new people, I have also made it a priority to stay connected with my high school friends. Since I no [...]

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Twitter can be a great resource for checking the most up-to-the-date information in a conveniently streamed, easy-to-read manner. It can be your all-access pass to breaking news, celebrity gossip or a great tool for social networking. Because of the character restrictions on tweets (140, to be exact), Twitter is meant to broadcast short, important information in a concise manner. There isn’t [...]

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I first was involved in an internship my junior year. I heard about positions open in the Special Operations department at Fort Bragg and since much of the base was near my campus in Fayetteville, I applied and did a series of interviews. After a lengthy security clearance, I was hired at USASOC Public Affairs. I was assigned to post news footage relevant to Army Special Operations on the [...]

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In February, we read a New York Times article about students getting married to save on tuition and asked our Facebook friends and Twitter followers if they, too, would get hitched if it meant they’d pay less for school. The responses? Mixed, but the topic is still hot four months later. State aid is down, tuition is up and students are stuck in a tough position these days. While some are [...]

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