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College Branding Kicks Into High Gear


Oct 4, 2011
During your college search, what drew you to certain schools and what made you cross others off your list? The financial aid package could have been just right or the tuition could have been too high to manage without taking out multiple student loans. Maybe there was a big focus on your major or maybe the dorms were haunted. Those are all valid reasons but some experts think it may have been because the school marketed itself too much, too little or in a way you just couldn’t relate to. When compared to the methods employed in the corporate world, marketing and branding in higher ed has been lacking. The tides are beginning to turn, however, as people like David R. Perry come to campus. Perry, a former marketing officer with Microsoft, Quaker Oats and the Seattle Children’s [...]
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62 months ago 0 comments

Regardless of whether they’re children or adults, Americans are busier now than ever before. I’m sure some of you are thinking, “That’s like saying that the Earth is round. Everyone knows that,” and that may be true but college is the perfect time to learn the power of two little letters: N-O. Over the course of this semester, I’ve found myself saying, “I’m sorry, I can’t commit to that,” [...]

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I was working on a research paper recently and spent hours scouring the web for the answer to a question one of my teachers had asked. I didn't know about “Ask a Librarian” then but if I did, I would have saved myself a lot of time and frustration. What is “Ask a Librarian” you wonder? Basically, it's a site hosted by Florida State University where a live person – a real-life librarian, in [...]

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Since its debut in 2007, the Amazon Kindle has changed the way people buy and enjoy books. Amazon’s wealth of e-book offerings and new rental program have proved to be valuable weapons for college students in the war against rising textbook costs but will Amazon’s newest addition to the Kindle family – the Kindle Fire – find its own place in higher education? The 7-inch Android-powered [...]

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College means different things to different people. For some, it’s a time to party and enjoy being away from home. For others, it’s a time to study and earn a degree. And for others still, it’s a time to utilize resources for post-college opportunities, like internships and volunteer work. These experiences help students develop skills that can be utilized in their careers of choice. But what [...]

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As college students, our minds are constantly on the future. While none of us know what it holds, we know that hard work and determination can get us closer to our goals and we get to showcase some of that hard work on our résumés. The idea of putting together a résumé can be intimidating, especially when we’re constantly hearing how important it is to have a well put together one. In this day [...]

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If you’re in college, chances are you’ve been reminded – on a daily basis, no less – about the importance of networking in the adult world. Why wait until then? Get a head start on building your network and you might connect with someone that could potentially help you find a job after you graduate. Need some help getting started? Check out U.S. World News’ six tips to network while still in [...]

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Sometimes the location of a college or university can draw you in more than the school itself. This can be said for someone who wants to attend college in a big city or someone who wants more of a college town setting. Me? I wanted to go home again. I went to a technological school in the place where I once moved away from. Even though my major of choice was not technical in nature, I told [...]

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It’s the beginning of the semester, meaning there is still plenty of time to get involved on campus. If your school is offering some sort of “Meet the Clubs” fair, find some time between classes to stop in. Why, you may ask? In addition to allowing you to meet people that share the same interests as you, clubs are great networking tools. As a college student, you may hear some variation of [...]

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Last night, Rhode Island became the 13th state to approve a policy that would allow the children of illegal immigrants to pay in-state college tuition. Under the new policy, in-state rates would be available only to illegal immigrants’ children who have attended a high school in the state for at least three years and have earned a diploma. Under the provision, they’ll also have to commit to seek [...]

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Public speaking is one fear that gets the best of many college students. Students cringe at the thought of having to give a presentation alone in front of their peers or at the thought of having to take a speech-centric course, despite the fact that some universities require such classes for graduation. A fear of public speaking can put a damper on a college experience – students may shy away [...]

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To write an honors thesis or to not write an honors thesis? That is the question. If you are a senior in college, you know the dilemma that I am talking about. At the beginning of their last year as undergrads, college seniors are presented with the option of doing an honors thesis - typically a 25- to 30-page research paper or paper that concentrates on a single subject within your [...]

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Change can be a good thing (hybrid vehicles versus gas guzzlers) or a bad thing (most Facebook tweaks in recent memory) but it sounds like what’s up the Common Application’s sleeve is decidedly the former for all involved. The Common Application served 575,000 unique applicants during the past admissions cycle and processed 2.4 million applications and these numbers – substantially higher [...]

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It may seem odd to some that a girl who’s been single for her entire 20 years of existence would be writing a blog post about relationships in college. My perpetual singledom, however, gives me a pretty unique perspective on relationships, so hear me out. Two of my friends are in a relationship. They got together about five seconds after they met freshman year and now, as juniors, they have [...]

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You hear the familiar alert from within your pocket and reach for your cell phone. Is the text message you just received from your best friend, parent or...intended college? For the past two years, St. Mary’s University found the students who signed up to receive text message alerts and individual replies from the Texas school were more likely to apply and attend than students who opted [...]

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Five years after Jimmy Wales founded Wikipedia, more than one million articles have been contributed to the free-for-all Internet encyclopedia. The open editing format allows for an unlimited amount of information to be shared all over the world but unfortunately, some teachers don’t consider Wikipedia to be a credible source...or they simply want their students to do a little more searching [...]

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Regardless of how demanding your college class schedule and major requirements are, a foreign language course could be among the most useful credits you accumulate. According to Dr. Ali Binazir’s recent Huffington Post article, he recommends taking a foreign language to all incoming college students because “universities generally do a fantastic job of teaching them, they're a super-useful [...]

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Most college students are afraid to ask questions in class because they are afraid other students will judge them. They are also afraid to query a professor outside of class because they’re nervous the instructor will get angry if they deem the question’s answer as obvious based on the course material covered. My advice: GET OVER IT! The material a professor will teach at the beginning of a [...]

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It’s that time of year again so we have to ask: College students, do you remember what your application essay was about? For a document that takes hours – and, likely, gallons of blood, sweat and tears – to create, very few students give it a second thought after sending their application packets to their colleges of choice. This isn’t the case if that college is Middlebury, however, where [...]

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Insomnia is the bane of so many college students' existences. In a world filled with late nights and early classes, catching enough Zzz’s can be difficult...but it doesn't have to be. So breathe deep, avoid caffeine and try these other tips to make falling asleep easier: Don't use electronic devices before bedtime. This tip is by far the most difficult one for me to follow. I love playing [...]

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September is the perfect time for a new academic start. There are so many opportunities ahead of you, regardless of what may have happened the year before. Many of us have felt the fear of what looms ahead and discouragement that goes along with having a bad semester. It can be very hard to succeed when you feel like you’ve already failed but with the right strategies and, more importantly, the [...]

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I arrived back in the U.S. on a Friday and the following Monday was the first day of a whole new semester of classes. One second, I was walking around Paris and soaking up the romance of the city. The next? I’m back with the same pack of people as always, as though the summer never happened. I love my friends in college and I love the life I’ve created for myself, but studying abroad is a life [...]

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Some students only see volunteer work as a requirement for a class or a scholarship while others embrace it and enjoy helping others without being required to. My fellow virtual intern Thomas recently suggested a variety of community service and volunteer options; in that same vein, here are my personal experiences with community service and why it’s essential to your college experience even if [...]

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As a student, you’ve done everything in your power to put your best foot forward – you maintained a 3.0 GPA in high school, were vice president of the National Honors Society, played on a varsity sports team and constantly volunteered at your local library – but what if, regardless of all your efforts, what mattered most was your ethnicity? According to a report release by the Center for Equal [...]

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As freshmen, we were all made aware of the “Freshman 15” as an inevitable rite of passage rather than a warning. Since the academic year just began, this is the best time to firmly take a stand against the stereotype. Staying fit and healthy at school can be a challenge. Hours of classes, homework, extracurricular activities and socializing may leave a very small window of opportunity for a [...]

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Up until this point, you’ve done everything a college freshman is suppose to do before heading off to college. You’ve read every tip and advice column you could get your hands on. You filled out all the right paperwork, submitted all your fees on time and were excited to meet your new roommate. Move-in day was supposed to go off without a hitch but instead of being greeted by your school’s [...]

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