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You Are What You Tweet

How to Make 140 Characters Count

June 8, 2011

You Are What You Tweet

by Casandra Pagn

Twitter can be a great resource for checking the most up-to-the-date information in a conveniently streamed, easy-to-read manner. It can be your all-access pass to breaking news, celebrity gossip or a great tool for social networking.

Because of the character restrictions on tweets (140, to be exact), Twitter is meant to broadcast short, important information in a concise manner. There isn’t time to get bogged down with useless information because there simply isn’t space in the Twittersphere.

But how can Twitter help you market yourself, network and possibly land you a job? Here are some tips:

Be careful what you tweet. Even though you’ve only got 140 characters, it’s plenty of space for words or ideas that can cast a negative image of yourself. Don’t tell your tweeps (Twitter followers, for those not versed in social networking lingo) that you’re partying hard tonight or that you hate your economics professor. Instead, try retweeting a cool news story or writing about an awesome event happening on your campus.

Follow smart people. While no one is going to criticize you for following Perez, make sure you’re also following credible news sources, local leaders and people related to organizations on campus or affiliates from your school. This way, once you find out what the Kardashians are up to on Friday night, you can get back to reality quickly.

Use Twitter to spread the word. Twitter can be a great tool to get the word out because if you’re following the right people and they’re following you, you can broadcast your message to the masses. Try tweeting about a campus charity event or something that you’re involved in and passionate about. Use Twitter to promote your student organization or club’s events. Tell your tweeps where and when to be, and why they should help support!

Chicagoland native Casandra Pagni spent the past four years in the wonderful city of Ann Arbor at the University of Michigan. From watching football games in the Big House to bruising her knees playing intramural broomball on ice, she had the time of her life while at Michigan and embraced her inner and outer sports fanatic by covering the softball and hockey teams for the campus newspaper, The Michigan Daily. Casandra was also a member of Alpha Delta Pi sorority and a teacher ambassador and this past April, Casandra graduated with a Bachelor of Arts in English and earned a secondary teaching certification. She is currently in Chicago looking for a teaching position.


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Interning During the Semester: It's a Balancing Act

by Thomas Lee

I first was involved in an internship my junior year. I heard about positions open in the Special Operations department at Fort Bragg and since much of the base was near my campus in Fayetteville, I applied and did a series of interviews. After a lengthy security clearance, I was hired at USASOC Public Affairs. I was assigned to post news footage relevant to Army Special Operations on the Public Affairs web database as well as answer phones and set up equipment.

At first, I was highly disciplined and could easily balance arriving at work and class on time but as the weeks went on, my classwork became more difficult and I started coming to class late. It was a nearly 30-minute drive from campus to work and back and my grades did suffer that semester due to a lack of balance.

My internship went on into the summer so I stayed at a house with some of friends. I also began drinking, which negatively affected my performance. My internship ended in March after a full year and I graduated in May.

I did learn about the day-to-day operations and inner workings of the military but I regret some of the decisions I made, like failing to plan properly. I give this advice to any student seeking an internship: Make sure you don’t overwork yourself and neglect academics and don’t slack off because it will reflect poorly on your future career.

Thomas Lee recently graduated from Methodist University in Fayetteville, North Carolina with a BA in political science and journalism. His father is an ordained Church of God minister and his mother is a private school teacher; he also has two younger sisters. Thomas’ interests include politics, law, debate, global issues and writing fiction and he believes in a personal relationship to Jesus Christ and a strong commitment to biblical morality and ethics. He currently resides in Washington, North Carolina and will be attending law school in the near future.


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Where to Work on Campus

by Kara Coleman

While many students have been working part-time jobs since they were in high school, others are juggling work and school for the first time. On-campus jobs make this transition easy, since your boss will be willing to work around your class schedule. Whether you live at home and commute to your college or you live in a dorm 3,000 miles from home, on-campus employment is available. Here’s just a sampling:

Bookstore Associate: Your school’s bookstore needs people to run cash registers, answer phones, stock shelves and help students locate books they need. This might be a good job for you year-round if your school offers summer courses.

Tutor: At the community college I attended, free tutoring is available to students through the Student Support Services office. Tutors are paid by the school and set their own schedules during the hours the office is open. This guarantees that tutors’ work schedules do not conflict with their class schedules. If your college doesn’t offer a tutoring program, consider starting a private tutoring business.

Ambassador/Tour Guide: My school offers scholarships to students who participate in the ambassador program. Ambassadors are expected to be present at career fairs and charity functions and give campus tours to prospective students. Find out if your college offers scholarships or other types of financial aid for ambassador or tour guide positions.

Campus Security: Some colleges let students work for the university police department. Duties may include directing traffic, inspecting grounds and buildings for safety, and assistance during emergency situations. This is a great opportunity for criminal justice and law enforcement majors...or anyone looking to keep their campus safe!

Student job opportunities vary from school to school – at some universities, the editor of the school newspaper is a paid position! – so visit your college’s website or ask your advisor about potential on-campus jobs for you.

Kara Coleman lives in Gadsden, Alabama, where she attends Gadsden State Community College. She received the school’s Outstanding English Student Award two years in a row and is a member of Phi Theta Kappa. She plans to transfer to Jacksonville State University in August 2011 to study communications with concentration in print journalism. Kara’s writing has been featured in Teen Ink magazine and she is a children’s book author through Big Dif Books. In her spare time, Kara enjoys reading, painting, participating in community theater and pretty much any other form of art.


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Why Liberal Arts Degrees ARE Useful

by Lisa Lowdermilk

With majors like engineering, computer science and nursing, there may not seem to be a whole lot of room for generalized majors like liberal arts. All of the aforementioned majors train you for a very specific field, whereas liberal arts degrees (which include philosophy, literature and history) don’t, making “What are you going to do with your degree?” one of the most common questions liberal arts majors are asked.

While it's true that the broadness of liberal arts degrees can make finding a job difficult, this broadness also presents more opportunities than many other degrees. According to the University of California at Davis, the skill most valued by employers is the ability to communicate effectively. This is to a liberal arts major's advantage, as their classes require a lot of writing, critical thinking and listening – all of which are crucial to effective communication. Along this same line, technologically-driven communication like texting and IMing has made our society increasingly reliant on “chat speak” and its disregard for grammar, punctuation, etc. Some people worry decent writers are becoming scarce but liberal arts degree holders lay these fears to rest.

Additionally, liberal arts majors are creative individuals. They’ve been forced to draw connections between seemingly unrelated ideas and translate abstract information into concrete, easily understandable ideas. In today's ever-changing business world, problem solvers and innovators – two traits often held by liberal arts majors – are extremely valuable.

In sum, if you decide to major in a liberal arts field and worry you’ll lack the training for more specialized jobs, you can make up for it in your ability to think outside the box.

Lisa Lowdermilk is a published poet, avid video gamer and artist. Her poems have appeared in Celebrate Young Poets: West (Fall 2006) edition and Widener University's The Blue Route. She enjoys watching thrillers, trying different restaurants and attempting to breakdance. Lisa is now majoring in professional writing at the University of Colorado Denver.


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Finding a Summer Job Late in the Game

by Kayla Herrera

Spring semester ends and summer rolls in with its blossoming heat and sunny days. Summer classes are starting up, birds are gathering in trees to sing their summery tunes and some students are starting their job search...late.

I tend to start looking for a summer job in the early spring in order to secure a position but if you have a particularly demanding spring semester class schedule, you’re not going to get this kind of head start. In an injured economy, it’s difficult to find a job, especially in smaller college towns that are not located near metropolitan areas. Many businesses are often family-owned – there are lots in my college town – which usually eliminates anyone outside of the family for employment.

The best thing to initiate late in the job hunt is to check with your school. Ask around to see if there are any openings for summer help. The admissions office is a good place to start but dining services is also a great hidden opportunity. With the lack of summer students, your school will probably be looking for help. I joined up with a catering service through my school where I work weddings and class reunions and – get this – set my own hours.

The most important advice about any type of job hunting is that you cannot be picky. I cannot stress this enough. If you've got rent and bills to pay, you've got to make money somehow. Apply everywhere – gas stations, gift shops, restaurants, department stores – and if you’ve still got nothing, fast-food might have to be an option. At least fill out an application; you can always decline the offer if you find something else. With today's economy, cash-strapped college students can’t afford to cherry pick. The race is on, time is ticking and money is waiting to be made.

In addition to being a Scholarships.com virtual intern, Michigan Tech student Kayla Herrera is a media coordinator for the Michigan Tech Youth Programs, a writer for The Daily News in Iron Mountain, Mich., and a writer for Examiner.com. She love a tantalizing, action-packed video game and can't get enough of horror movies (Stephen King's books always have her in their grip, though she prefers the old over the new). Writing is what she has always done, and that is what she is here to do.


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College: The Ultimate Life Lesson

by Radha Jhatakia

There are many things I wish I knew before I started college...or even a year or two in! Tips about what professors are difficult, what dining halls serve the best food and where to find the dorms with the most square footage are quite often available but the biggest tip – which you won’t realize until you’re done with school – is that college itself teaches you how to get by in life.

The process begins before college with the prep work you do. You take six classes a semester in high school when during college you take three to five classes depending on the semester or quarter system. You take the SAT or ACT, which test your ability to take a test itself, not your intellectual abilities. You participate in every extracurricular possible to make your transcripts appealing, only to realize that those activities won’t really matter on campus. All of these tasks are tests: In college, you’ll spread yourself thin between a job, challenging classes, clubs and your social life but thanks to your prep work, you’ll know how to balance it all.

Once you’re on campus, college prepares you for the obstacles and struggles that await everyone after graduation. You’ll take engineering courses, biology labs and communications lectures and complete projects and papers to gauge how well you can apply the material you’ve learned and tight deadlines to help you to think on your feet. Whether you’re finding a way to pay off student loans or trying to secure a job in your field, those seemingly small assignments you completed in college will have prepared you to deal with the real world.

You’ll gain a lot from your college experience – friends, memories, knowledge – but most importantly is your degree, a testimony that you will be able to make it in life beyond those hallowed halls.

Radha Jhatakia is a communications major who will be transferring to San Jose State University this fall. She’s had some ups and downs in school and many obstacles to face; these challenges – plus support from family, friends and cat – have only made Radha stronger and have given her the experience to help others with the same issues. In her spare time, she enjoys writing, reading, cooking, sewing and designing. A social butterfly, Radha hopes to work in public relations and marketing upon graduation.


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The Good and the Bad of Job Search Sites

by Casandra Pagn

It's hard to look for a job on any search engine without coming across a result from CareerBuilder, Monster, Indeed or another employment website. As a recent graduate and someone who has browsed and used these websites extensively over the past few months, I'd like to help you get the most out of posting your resume and other credentials on the Internet.

The good: Career-centric sites can be great tools in helping you browse available jobs in desired industries and particular areas. Since these websites have a large and credible following, many employers will post opportunities because they know there will be lots of traffic from potential applicants. You can also post your resume directly to the sites so that employers can search by criteria and contact you if they are interested; another benefit of these websites is that you can have your resume reviewed by professionals – for free! – and receive valuable feedback.

The bad: If you post your resume to one or more of these websites, it’s likely that you’ll be contacted by companies that send out mass emails expressing their interest in hiring new employees. They are usually sales or insurance agent positions and if that's not your forte or field of interest, the emails can get annoying quite quickly. Also, spam emails or weekly updates can cloud potentially important emails in your inbox.

The lowdown: If you are looking for part-time or full-time work, use these websites but with some savvy. It can be extremely helpful to browse these career posting websites to find job opening but I recommend using them as a resource and then contacting the employer directly. Doing this allows you to submit the correct formats of your resume and any other documents you might need (i.e. letters of recommendations, certifications or awards) and personalize your email and cover letter to the appropriate hiring manager.

Chicagoland native Casandra Pagni spent the past four years in the wonderful city of Ann Arbor at the University of Michigan. From watching football games in the Big House to bruising her knees playing intramural broomball on ice, she had the time of her life while at Michigan and embraced her inner and outer sports fanatic by covering the softball and hockey teams for the campus newspaper, The Michigan Daily. Casandra was also a member of Alpha Delta Pi sorority and a teacher ambassador and this past April, Casandra graduated with a Bachelor of Arts in English and earned a secondary teaching certification. She is currently in Chicago looking for a teaching position.


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How to Get Your Dream Job

by Lisa Lowdermilk

What is your dream job? Do you want to win the war against cancer as an oncologist? Or would you rather spend your time in the classroom teaching students who will eventually become the backbone of our society?

Regardless of what your answer is, it's crucial that you ask yourself a couple of questions. Where do you want to work? Would you rather work in an office setting or out in the field? Do you want to work with people or would you rather work alone? The answers to these questions not only will help make your dream job more real to you, they can also help you if you are undecided about what field you'd like to major in. The key here is to be as specific as possible: You can't make your dreams a reality if you don't know what your dreams are yet!

Let's say you've completed a few semesters and have decided you want to become a radiologist. You can tell by the coursework that you will enjoy the field but you don't really know what the actual job will be like. Visit your local hospital and talk with some of the people who work in the radiology department. Ask if you can shadow them to see what they do on a daily basis. Not only will you gain valuable learning experience, you will also feel like your college experience is actually preparing you for a job.

Lisa Lowdermilk is a published poet, avid video gamer and artist. Her poems have appeared in Celebrate Young Poets: West (Fall 2006) edition and Widener University's The Blue Route. She enjoys watching thrillers, trying different restaurants and attempting to breakdance. Lisa is now majoring in professional writing at the University of Colorado Denver.


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Branding Yourself in College

by Shari Williams

Scoring internships and jobs can be tough and one thing you don't want is to blend in with the rest of the crowd. Avoid this fate by branding yourself.

Think of places like McDonald's, Burger King and Chipotle: You can’t miss them because they are branded with specific colors, fonts and logos. But this sense of branding can go far beyond food chains and retail stores: It’s just as beneficial to brand yourself because it creates the initial perception that people will have of you.

Start by creating a simple personal logo that you can add to your resume. This can provide a lasting impression of you for potential employers. In the social networking realm, try to be consistent. For example, if your name is John Doe, try your best to make John Doe (or something similar to it) your Twitter name, Facebook name, LinkedIn name, etc. It’s important to keep a consistent name or alias and keep all content organized and presentable. (Leave the party pictures out of this equation!)

Next, create an About.Me profile, which allows you to link all of your websites, links and profiles together in one place. It’s like a virtual business card that potential employers could view quickly – something much appreciated to anyone with a busy schedule. This can also impact positively beyond the workplace, giving a way for fans of your craft to become familiar with your name and talents.

Branding is a great way to stand out from the crowd and make yourself known. Just be sure not to overdo it and you could see your name in lights before you know it!

Shari Williams is a junior at Towson University with a double major in deaf studies and broadcast journalism and a minor in entertainment, media and film. With experience in public relations, a love for music and a passion for acting, she longs to be a jack of all trades. A Baltimore native, Shari is an avid traveler and opportunity seeker. She hopes to become the next face seen on the morning news or the voice heard over the radio.


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The Importance of Job Shadowing

by Katie Askew

You’re the high school senior that wanted to be a doctor ever since you saw that episode of “House.” Or, maybe, you’re the high school senior that’s deciding between a few possible careers and has a couple of majors in mind. But really, how is any 17-year-old supposed to decide on a career for rest of their life without any practice?! One activity that high school students overlook is the solution to this problem...and it’s just as important as extracurriculars and volunteer hours: job shadowing.

After a period of stressing out about my future major, I had a conversation with my AP English Literature teacher. He happened to be a former reporter for my hometown paper, The Argus Leader, and suggested that I job shadow a reporter he knew there. He set me up with Josh, a journalism graduate of the University of Minnesota, and I spent the next day observing him in the newsroom. I learned the ins and outs of how a newspaper is produced, how to cover a school board meeting and conduct an interview for an article. All of this helped me get a sense of the job and the daily activities I would partake in as a reporter and Josh was nice enough to answer all of my questions.

I attribute my love for my future career to this day and for this I am deeply indebted to Josh and my teacher. Even today, I know I can go to Josh as a mentor with any questions I have about classes at the U of M, journalism jobs or basically anything that comes up. He really inspired the journalist in me – something I wouldn't have noticed otherwise.

So, thank you again, Josh. To everyone else, find the major or career you could love just as much by job shadowing!

Katie Askew is a freshman at the University of Minnesota pursuing degrees in journalism and English. At school, Katie can be found reading, drumming or working in the Office of Admissions. Outside of school, she enjoys traveling, performing or teaching music and spending time outdoors with friends and family. Katie loves all things zebra and has a necessary addiction to coffee. Her iPod is perpetually playing Death Cab for Cutie or classical music because she truly believes that when words fail, music speaks.


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