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Oregon Students’ Nutty (and Delicious) Idea

Non-Business Majors Find Success with Peanut Butter Start-Up

May 10, 2011

Oregon Students’ Nutty (and Delicious) Idea

by Alexis Mattera

When dining halls are closed and hunger strikes, college students with limited funds find some pretty creative ways to prevent their stomach growls from waking their roommates. However, this is the most interesting way I’ve heard yet...not to mention the most lucrative and delicious.

University of Oregon students Keeley Tillotson and Erika Welsh found themselves in a quandary this past January when they ran out of peanut butter but instead of heading to the store for a jar, the pair threw some whole peanuts and other pantry items (raisins, chocolate and cinnamon) into their food processor. When the mixture elicited mmmmmmms instead of ewwwwwwws from friends, Tillotson and Welsh launched Flying Squirrel Peanut Butter into the universe. And it looks like it’s sticking around.

Tillotson, a journalism major, and Welsh, an environmental studies and Spanish major, claim they didn’t set out to create a business – “We’re filling a niche we didn’t know existed,” Tillotson said; adds Welsh, “We have so much faith in our product.” – but now their plans include full-fledged careers after college filled with cafés, ice creams and additional flavors of their signature product.

Have an equally creative idea that’s yet to take flight? Let Tillotson and Welsh be your inspiration! Learn more about Flying Squirrel here, here and here; just try not to drool on your keyboard.

P.S. I’m totally ordering some.


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