AMA Houston awards the Penny Todd Scholarship to deserving Houston-area undergraduate college students majoring in marketing or a related field. Applicants must be either attending college or university in the greater Houston area, or have graduated from high school in the greater Houston area, be enrolled in a full-time undergraduate course of study at an accredited 2-year or 4-year college or university with a declared major in marketing, advertising, graphic arts, media or related field of study, and have a minimum GPA of 3.0. The completed application form should provide contact information, statement of financial need, grade point average, related coursework listing, volunteer/extracurricular activities, and community involvement.
Applicants must submit an essay outlining career goals, and/or reason(s) for selecting marketing as a career, how the scholarship will impact those goals, and what receiving the scholarship would mean to them and their future career, with a response of more than 750 words. Applicants must also include a minimum of two (2) recommendations from qualified adults who are not family members but can speak with authority to the applicant’s attributes and character. Examples include professors, coaches, club sponsors, administrators or staff, clergy, community leaders, etc. Proof of enrollment at an accredited 2-year or 4-year college or university is also required. In addition, an official transcript provided by the school in which the applicant completed their last semester of course work should be included, along with samples of marketing coursework; for example, a marketing plan or campaign materials developed as part of coursework or through volunteer work. Group projects should be labeled as such, and the applicant’s contributions made clear. Applications will be reviewed by a judging committee of the AMA Houston Executive Committee and officers, Houston area CMOs, and other marketing leaders. The recipient(s) of the Penny Todd Scholarship will be contacted in May and awarded at the AMA Houston June Luncheon.