The John Cannon Memorial Scholarship is awarded to an exceptional student who intends to major in television, telecommunications, or a similar communications-related field at a four year college or university. The Scholarship will be distributed over a four-year period with $10,000 awarded prior to the first year of study and three additional awards of $10,000 granted in subsequent years. To be eligible for the continuing awards, the recipient must demonstrate satisfactory progress towards a degree and remain in a communications-oriented program. The scholarship award may be used for tuition, books, living expenses, and other related costs.