Newberry College to Offer Social Media Major


December 14, 2012
by Suada Kolovic
For some students, opting for what one might consider a safe major like business or accounting just doesn’t have the allure as something as unique as puppetry, packaging (which boasts a 90-percent job placement rate, by the way) or tweeting. No need to adjust your screen folks, you read that right: Newberry College now offers both a major and minor in social media. Social media gurus rejoice!

For some students, opting for what one might consider a safe major like business or accounting just doesn’t have the allure as something as unique as puppetry, packaging (which boasts a 90-percent job placement rate, by the way) or tweeting. No need to adjust your screen folks, you read that right: Newberry College now offers both a major and minor in social media. Social media gurus rejoice!

Designed by Tania Sosiak, an associate professor of graphic design and social media at Newberry, the program blends existing classes from other disciplines such as graphic design, communications, business administration, psychology and statistics. Newberry President Dr. Maurice Scherrens said in a statement that they decided to start the new program due to a “long-term demand for college graduates in a rapidly expanding field.” Through these courses, students will explore the techniques of social media in addition to the development and direction of social media as a creative industry. Students will work to develop marketing and branding strategies for projects including corporate, non-profit, entertainment, sports, news and politics. Not everyone is a fan, though: Skeptics like Amora McDaniel at the Upstart Business Journal wrote, “This could be just another ploy to entice students to enroll in your schools without giving back anything of substance in return for their tuition money.”

What side of the fence are you on? Do you think that offering a social media major is progressive or do you think that schools are catering to students’ wants verses needs?

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