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EcoKat: Kansas State University’s Eco-Friendly College Mascot


September 1, 2011
by Suada Kolovic
While the Going Green Initiative is catching on like wildfire among celebrities and the environmentally conscious, recycling doesn’t seem to be a top priority when it comes to the college lifestyle. Universities across the country have yet to seriously encourage eco-friendly habits but Kansas State University may have stumbled upon a quirky solution: EcoKat.

While the Going Green Initiative is catching on like wildfire among celebrities and the environmentally conscious, recycling doesn’t seem to be a top priority when it comes to the college lifestyle. Universities across the country have yet to seriously encourage eco-friendly habits but Kansas State University may have stumbled upon a quirky solution: EcoKat.

In an effort to teach students the importance of environmentalism, Kansas State has developed the mascot EcoKat, described as the “crusader of conservation and fanatic of fluorescents” here to “make sure K-State stays on the path to green.” Since their announcement, students haven’t really embraced the concept as much as they’ve openly mocked the super-hero type mascot on popular social networking sites such as Twitter. The Kansas City Star shared some of the tamer tweets: “#EcoKat makes me want to leave my porch light on 24hours and drive two blocks to the gas station for a pack of gum”; “In honor of #EcoKat, I will separate my plastics, glass and aluminum from one another... then put them in the trash anyways”; and “Pretty sure I have my halloween costume figured out this year. Thanks, #ecokat.”

You can’t really knock Kansas State for their attempt to get students to be more environmentally conscious but do you think EcoKat would make you go green? What do you think of the teased-haired, purple glove-wearing eco-enforcer?

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