May 1 is traditionally the day many students submit enrollment deposits to their intended schools and make their college choice official. For colleges will late and rolling admissions, however, now begins the time to woo students into choosing their school for fall.
Despite what you’ve heard about increased competition and limited space at the most selective institutions (and colleges in California, where the state school system is using wait lists for the first time), space is still available at a number of colleges across the country. A survey released today by the National Association for College Admission Counseling lists those public and private schools, and whether slots available for new freshman and transfer students are limited or more plentiful. The Space Availability Survey is also probably good news for students on wait lists, as it shows there are still options for those who may be rejected from those schools they have been waiting to hear back from. The survey also lists which schools still have housing and financial aid available to incoming students, as both may be limited this late in the game.
For once, it seems, the ball is in the students’ courts. Schools that may need to reach deep into their wait lists or that may have lower enrollments overall due to high price tags that may not be as desirable in a tough economy may need to put in a little extra effort getting students interested in their campuses. A recent article in The Chronicle of Higher Education described the “sweet and subtle science” of wooing students who have yet to make their final decisions. At Lafayette College, for example, admissions officials spend much of the late spring reaching out to high school seniors and their parents with personalized follow-up letters, e-mails, phone calls, and on-campus events meant to showcase how their school is different than the rest and is more interested in building relationships with new additions to their student body.
At Menlo College, admissions officials don’t expect to have their incoming class finalized until the first week of September, according to an article yesterday in The Chronicle, with many of those late registrants coming from overseas and transfer students from across the country. Pennsylvania State University at Schuylkill is about two-thirds of the way to their enrollment goal for their new group of incoming freshmen. At the same time, recruitment officers there are contacting juniors for next year.