Business is both one of the most popular and most versatile majors a college student can select but with a concentration in marketing, the job possibilities after graduation expand exponentially as marketing can be applied to relatively any field.
Though part of marketing is selling a product, there’s much more to it than that. College classes in advertising, communications, accounting and sometimes even art help marketing majors understand the importance of researching customer wants and needs, developing strategies, planning and setting prices based on economic conditions and creating campaigns that will yield desired results. Marketing grads can also go on to earn MBAs or work for public relations firms, non-profit agencies and the government. All that’s needed is creativity, drive and – oh yeah – enough money to pay for school.
Given the popularity of marketing as a major choice, there are plenty of financial aid options available to offset the cost of tuition and other college living expenses. Bowling Green has several university-based marketing scholarships and Ferris State awards a marketing scholarship specifically for students on the e-commerce track. As for professional organizations, the American Marketing Association Foundation touts its Valuing Diversity Ph.D. Scholarships geared toward minority students and the Phi Sigma Epsilon National Education Foundation offers various memorial and corporate scholarships. Scholarships.com lists myriad scholarships by major and marketing scholarships are no exception. View a few below or conduct a free scholarship search to find more you qualify for.