Business is both one of the most popular and most versatile majors a college student can select but with a concentration in marketing, the job possibilities after graduation expand exponentially as marketing can be applied to relatively any field.
Though part of marketing is selling a product, there’s much more to it than that. College classes in advertising, communications, accounting and sometimes even art help marketing majors understand the importance of researching customer wants and needs, developing strategies, planning and setting prices based on economic conditions and creating campaigns that will yield desired results. Marketing grads can also go on to earn MBAs or work for public relations firms, non-profit agencies and the government. All that’s needed is creativity, drive and – oh yeah – enough money to pay for school.
Given the popularity of marketing as a major choice, there are plenty of financial aid options available to offset the cost of tuition and other college living expenses. Bowling Green has several university-based marketing scholarships and Ferris State awards a marketing scholarship specifically for students on the e-commerce track. As for professional organizations, the American Marketing Association Foundation touts its Valuing Diversity Ph.D. Scholarships geared toward minority students and the Phi Sigma Epsilon National Education Foundation offers various memorial and corporate scholarships. Scholarships.com lists myriad scholarships by major and marketing scholarships are no exception. View a few below or conduct a free scholarship search to find more you qualify for.
Latest College & Financial Aid News
June 18, 2019
Harvard revoked more admissions offers - this time involving 10 students who participated in a Facebook group called "Harvard memes for horny bourgeois teens." Jokes about abusing children and the Holocaust and insulting comments about different racial and ethnic groups were found in the group, according to Inside Higher Ed.
Earlier this month, Harvard also rescinded an admission offer to Kyle Kashuv who, when he was 16 years old, used inflammatory and racist language, including the N-word, right before the Parkland shooting at his school, Stoneman Douglas High School. The shootings have since "changed him and made him more mature," he claims. Kashuv became famous for his conservatism, pro-gun and pro-Trump activism which he believes, represent a different view on how to prevent future, like tragedies.
In a recent Twitter post, he apologized for his past comments and stated that, "We were 16-year-olds making idiotic comments, using callous and inflammatory language in an effort to be as extreme and shocking as possible...I'm embarrassed by it, but I want to be clear that the comments I made are not indicative of who I am or who I've become in the years since." Shortly thereafter, Harvard looked into his case and eventually revoked his admissions offer. Though university personnel appreciate his "candor and expressions of regret," Harvard "takes seriously" the "qualities of maturity" and of "character" of the students it admits. Despite appealing the revocation, Kashuv was turned down. In his defense, Kashuv argues that, "throughout its history, Harvard's faculty has included slave owners, segregationists, bigots and anti-Semites. If Harvard is suggesting that growth isn't possible and that our past defines our future, then Harvard is an inherently racist institution. But I don't believe that. I believe that institutions and people can grow. I've said that repeatedly." In your opinion, should Kashuv have had his admissions offer revoked based on something he did when he was 16? Why or why not? [...]
June 11, 2019
A Wiccan Professor at St. Bonaventure sued the university and her alma mater for discrimination, alleging that she was not allowed to advance in her career because she is a woman and a witch. The reported discrimination began around Halloween in 2011, after she was asked to conduct an interview about her Wiccan beliefs with the university's student TV station, SBU-TV. [...]
June 6, 2019
In honor of LGBTQ Pride Month this June, Scholarships.com is recognizing the success of, and providing financial aid resources to the lesbian, gay, bi-sexual, transgender, and queer community and its allies through featured LGBTQ scholarships. These colorful LGBTQ scholarships are not only intended for those who identify as LBTQ or are questioning, but are available to LGBTQ parents and allies, as well. Below is a preview of LGBTQ scholarships that were created to provide economic mobility and equality for LGBTQ students and allies who may face unique challenges on their educational journeys. For even more LGBTQ scholarships, Parent LGBTQ scholarships or LGBTQ Ally scholarships, visit here. [...]