New Media is the New Way


February 2, 2012
by Kayla Herrera

Here at Michigan Tech, new media has taken over. With our annual Winter Carnival just around the corner, the festival's queen candidates are taking a different approach to campaigning: Though most still create posters, all queen candidates have Facebook groups created in their interest where their fellow classmates can join.

Here at Michigan Tech, new media has taken over. With our annual Winter Carnival just around the corner, the festival's queen candidates are taking a different approach to campaigning: Though most still create posters, all queen candidates have Facebook groups created in their interest where their fellow classmates can join.

How has social media affected college students? It has become ingrained in our current lives and our futures. Facebook especially has taken my school by storm – one of the girls in my classes told everyone she has one class that is taught entirely on Facebook and those enrolled communicate via the site’s messenger feature. It’s incredible to think that in our age of technology, we do not even have to leave our beds in order to attend college – the possibilities for future developments in this technology are unbelievable!

Social media isn’t just for students anymore, either. Professors have also become more comfortable adding students as friends on Facebook and there seems to be a closer unity through utilizing Facebook as a means of communication. Even after classes have ended, professors and students can continue to interact, leaving the door open for future recommendations and references. Most companies have Twitter or Facebook accounts, too, and you will have to know how to not only work them but be able to analyze the data they produce to have an edge over other applicants. (I opened a Twitter account just because most job descriptions I read required knowledge of Facebook and Twitter.)

Even more popular social media will emerge in the future, furthering the technological shift. Twenty years from now, no one will forget the Facebook Era but what social media trends and platforms do you think are on the horizon?

In addition to being a Scholarships.com virtual intern, Michigan Tech student Kayla Herrera is a media coordinator for the Michigan Tech Youth Programs and is a writer for The Daily News in Iron Mountain, Mich., Examiner.com and WHOA Magazine. She love a tantalizing, action-packed video game and can't get enough of horror movies (Stephen King's books always have her in their grip, though she prefers the old over the new). Writing is what she has always done, and that is what she is here to do.

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