Top Priority for Americans: Affordable College


February 4, 2011
by Suada Kolovic
A recent survey suggests more Americans believe that making higher education more affordable would be the most effective means of helping those who are struggling financially. The Public Agenda study, “Slip-Sliding Away: An Anxious Public Talks About Today’s Economy and the American Dream,” revealed reducing college costs was most important to the 1,004 Americans surveyed at 63 percent, beating out preserving social security (58 percent), cutting taxes (48 percent), reducing the deficit (40 percent), “providing financial help to people who owe more on their mortgage than their house is worth” (22 percent) and others as the best solution.

A recent survey suggests more Americans believe that making higher education more affordable would be the most effective means of helping those who are struggling financially. The Public Agenda study, “Slip-Sliding Away: An Anxious Public Talks About Today’s Economy and the American Dream,” revealed reducing college costs was most important to the 1,004 Americans surveyed at 63 percent, beating out preserving social security (58 percent), cutting taxes (48 percent), reducing the deficit (40 percent), “providing financial help to people who owe more on their mortgage than their house is worth” (22 percent) and others as the best solution.

Why do Americans have so much faith in the higher education system? According to the study, “One reason for the faith in education may be the public’s perception of who’s struggling most in the current economy. Three-quarters of Americans say that people without college degrees are struggling a lot these days, compared to just half who say college graduates are struggling.” Of those respondents who identified themselves as “struggling a lot” financially, 77 percent said they were very worried about having trouble paying for their children’s college educations. In addition, nearly one-third of those who are employed (32 percent) said they were "very worried" about losing their job, while 45 percent said they were “very worried” about paying back debt.

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