Despite having other important things to check off my to-do list, I’ve spent countless hours on an assortment of social media outlets. (I’m sure you’ve found yourself in a similar predicament.) Recently, I began using one form of social media that isn’t a time waster: It’s called LinkedIn and it uses social media to connect its users to employers.

A LinkedIn user will create a personal profile with a picture, a description of their work experience, the education they’ve received and the type of degree(s) they were awarded from their college(s). Many students, however, don’t take advantage of LinkedIn, which can connect them with a number of employers who have job and internship openings. While 90 percent of students use Facebook frequently or occasionally, 46 percent of students have never used LinkedIn and those students who have don’t make it a priority to use it during their job search. According to this article on readwrite.com, students searching for jobs focus their efforts, in order, on:

• Employer's website (70%)
• Contact within the company (65%)
• School career fair (61%)
• Online job listings site (58%)
• Social networking - including LinkedIn (26%)

LinkedIn is underutilized by college students because many feel they don’t have enough work experience or connections to even create a profile. Yet, students who create LinkedIn profiles have a greater chance at making connections, which can lead to jobs and internships. Do you have a LinkedIn account? If so, has it been helpful in your quest for employment?

Carly Gerber is majoring in journalism at Columbia College Chicago. She loves fashion and hopes to cover the topic for a Chicago-area magazine. In her free time, she focuses on her blog, loves making jewelry and spending time on Pinterest and Pose. She hopes to use this blog to guide and relate to its followers: college students like herself!

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