Penn State University's Schreyer Honors College offers admitted students $3,500 per year merit scholarships, a common practice among state colleges that want to entice the best students to attend. Students at Penn State and their parents are doing something unique with these scholarship awards, though: they're giving them to other Schreyer students.

Parents of scholarship recipients who did not apply for need-based financial aid receive a letter asking them to consider making a donation in the amount of the scholarship their children received. The letter, penned by the parents of other Schreyer students, emphasizes the amount of unmet financial need some of their children's classmates face and asks them to consider whether they need the extra $3,500 in order to pay their tuition bill. If not, they are asked to give the money to students for whom the extra money could make the difference between attending college at Penn State and staying home.

The university stresses that students are not being asked to give up their academic scholarships in this campaign. Rather, they ask that parents who can spare the extra money because their child received a scholarship would consider donating to help other deserving students who last year had more than $1 million in unmet financial need.

Honors colleges, even at large state universities, tend to be relatively close-knit communities of top-performing students who are engaged in their studies and their campus communities. It's not surprising, then, that parents of Schreyer Honors College students hit upon an idea to help their children's struggling classmates last year when the economy first began to sink into recession. The campaign was initiated by parents and supported by the university, which sends the letters on the parents' behalf.

Last year's appeal raised around $228,000, with over $120,000 of that going directly to 34 students who needed help paying for school. The remaining $100,000 went towards establishing an endowed trust to ensure that this effort continues helping students in the future. So far this year, the campaign has raised $13,000 from 11 donors.

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