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Have Smartphone, Will Graduate

Start-Up Employs App, Texts to Help Students Complete College

June 18, 2012

Have Smartphone, Will Graduate

by Alexis Mattera

Many students find it easier to remain committed to something when working closely with someone else. Does the same hold true when that something is college completion? Jill Frankfort thinks so.

Frankfort is the co-founder of Persistence Plus, a new service that draws on behavioral research to deliver personalized messages to students through a mobile phone app or text messages. The company has been in existence for just about one year and has secured agreements with a small number of institutions to test the technology. Thus far, they’ve found students have been engaging with the app and text offerings – “Reminders don’t actually change behavior that much but when you can help someone actually plan out their time and create a mental map of when they’re going to do a behavior, they’re more likely to do it,” explained Frankfort – as well as strategies aimed to guide and inspire students as they encounter the challenges of college life.

Do you think a program like Persistence Plus would help you finish college or would it take more than an app and some text messages to keep you on track toward graduation?


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