Skip Navigation Links

Blog

College Branding Kicks Into High Gear

October 4, 2011

College Branding Kicks Into High Gear

by Alexis Mattera

During your college search, what drew you to certain schools and what made you cross others off your list? The financial aid package could have been just right or the tuition could have been too high to manage without taking out multiple student loans. Maybe there was a big focus on your major or maybe the dorms were haunted. Those are all valid reasons but some experts think it may have been because the school marketed itself too much, too little or in a way you just couldn’t relate to.

When compared to the methods employed in the corporate world, marketing and branding in higher ed has been lacking. The tides are beginning to turn, however, as people like David R. Perry come to campus. Perry, a former marketing officer with Microsoft, Quaker Oats and the Seattle Children’s Hospital, recently began working as the chief marketing officer at Bentley University and much of his job will be figuring out exactly what Bentley offers and should be offering, to whom the school should be offering it, and how to get this message to potential students, families, faculty members and the surrounding community. "You have to be crisp and clear about what you are and what you're not," Perry said. "With all the choices students and families have today, with the education market as competitive as it is, as an institution you have to define strengths and weaknesses and focus on where you put your resources."

Bentley isn't the only college reevaluating its branding efforts (check out what college marketing officials at Temple, Michigan and the University of New Haven have to say in this Inside Higher Ed article) but we’re curious: Would a college’s marketing and branding initiatives make or break your college decision or would you be more focused on other factors?


Leave a comment

Please Login or Register in order to add a comment.
0 Comment(s)

Recent Posts

Tags

ACT (19)
Advanced Placement (24)
Alumni (16)
Applications (76)
Athletics (17)
Back To School (72)
Books (66)
Campus Life (444)
Career (115)
Choosing A College (41)
College (918)
College Admissions (225)
College And Society (271)
College And The Economy (330)
College Applications (141)
College Benefits (282)
College Budgets (205)
College Classes (437)
College Costs (454)
College Culture (548)
College Goals (386)
College Grants (53)
College In Congress (78)
College Life (500)
College Majors (212)
College News (502)
College Prep (164)
College Savings Accounts (17)
College Scholarships (129)
College Search (109)
College Students (375)
College Tips (99)
Community College (54)
Community Service (40)
Community Service Scholarships (26)
Course Enrollment (18)
Economy (96)
Education (24)
Education Study (28)
Employment (36)
Essay Scholarship (38)
FAFSA (49)
Federal Aid (86)
Finances (68)
Financial Aid (361)
Financial Aid Information (37)
Financial Aid News (31)
Financial Tips (35)
Food (44)
Food/Cooking (27)
GPA (80)
Grades (91)
Graduate School (54)
Graduate Student Scholarships (19)
Graduate Students (63)
Graduation Rates (38)
Grants (61)
Health (38)
High School (128)
High School News (62)
High School Student Scholarships (142)
High School Students (257)
Higher Education (110)
Internships (525)
Job Search (167)
Just For Fun (96)
Loan Repayment (33)
Loans (39)
Military (16)
Money Management (134)
Online College (20)
Pell Grant (26)
President Obama (19)
Private Colleges (34)
Private Loans (19)
Roommates (99)
SAT (22)
Scholarship Applications (153)
Scholarship Information (140)
Scholarship Of The Week (226)
Scholarship Search (181)
Scholarship Tips (70)
Scholarships (360)
Sports (61)
Sports Scholarships (21)
Stafford Loans (24)
Standardized Testing (45)
State Colleges (42)
State News (33)
Student Debt (76)
Student Life (499)
Student Loans (130)
Study Abroad (66)
Study Skills (214)
Teachers (94)
Technology (111)
Tips (479)
Tuition (92)
Undergraduate Scholarships (35)
Undergraduate Students (154)
Volunteer (45)
Work And College (82)
Work Study (20)
Writing Scholarship (18)

Categories

529 Plan (1)
Back To School (351)
College And The Economy (463)
College Applications (244)
College Budgets (333)
College Classes (548)
College Costs (703)
College Culture (904)
College Grants (132)
College In Congress (123)
College Life (868)
College Majors (321)
College News (823)
College Savings Accounts (55)
College Search (382)
FAFSA (108)
Federal Aid (118)
Fellowships (23)
Financial Aid (637)
Food/Cooking (76)
GPA (277)
Graduate School (106)
Grants (71)
High School (479)
High School News (206)
Housing (172)
Internships (564)
Just For Fun (202)
Press Releases (1)
Roommates (138)
Scholarship Applications (183)
Scholarship Of The Week (302)
Scholarships (546)
Sports (73)
Standardized Testing (58)
Student Loans (220)
Study Abroad (60)
Tips (741)
Uncategorized (7)
Virtual Intern (531)

Archives

< Mar April 2014 May >
SunMonTueWedThuFriSat
303112345
6789101112
13141516171819
20212223242526
27282930123
45678910

Follow Us:

facebook twitter rss feed