In the epic battle between quality versus quantity, it's the former that usually prevails but Arne Duncan has a slightly different proposal for soon-to-be college students: increase the quantity of schools you consider in order to find the best quality fit.
Though the annual Higher Education Research Institute survey reported that students are already employing that approach (just 12 percent of first-time, full-time freshmen applied to only one college in 2011), Education Secretary Duncan believes that too many students are making their college choices based on distance from home rather than price, majors and other factors vital to college completion and future success. He feels that if students apply to more schools and compare financial aid packages, they'll find the school and program that's right for them. But not everyone is buying into his "shop around" proposal. Lloyd Thacker, director of the admissions reform group Education Conservancy, said, "The problem with the admissions process is it's become too much like a transaction or consumer process, and less like an investment in education ... I'm not saying what he's doing is necessarily wrong but you need to be very thoughtful that good intentions are tied to sound research.”