Scholarship News

Apple’s Impact on Higher Ed


August 26, 2011
by Alexis Mattera

You may be pro-PC or a Linux lover but you have to give Steve Jobs some credit for not only the projects he’s helped spearhead during his time at Apple but also the personal emphasis he’s put on higher education initiatives. Now that Jobs has resigned as Apple’s CEO, many are wondering if and how the company will keep its collegiate focus.

You may be pro-PC or a Linux lover but you have to give Steve Jobs some credit for not only the projects he’s helped spearhead during his time at Apple but also the personal emphasis he’s put on higher education initiatives. Now that Jobs has resigned as Apple’s CEO, many are wondering if and how the company will keep its collegiate focus.

Apple has been involved in higher education since the company’s early days with what’s now called the University Executive Forum, an advisory panel of top college officials who get early looks at products and a chance to influence design. For example, prior to the iPod’s debut, several schools experimented with the devices and their feedback prompted Apple to create iTunesU, a free service designed to store and stream audio and video files for university courses. The company also offers many incentives to college students, like sizeable discounts on computers and bonus iTunes gift cards...but will it all continue?

Despite new CEO Tim Cook’s responsiveness to and interest in higher ed, some college officials are concerned about what a Jobs-less Apple may mean. (Perhaps they're remembering when Apple forced Jobs out in 1985 and the company paid less attention to colleges.) Do you share in these concerns or do you think the culture Jobs has fostered will withstand the test of time?

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